| Record ID | marc_columbia/Columbia-extract-20221130-014.mrc:7338067:2759 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-014.mrc:7338067:2759?format=raw |
LEADER: 02759cam a2200349 a 4500
001 6567258
005 20221122040703.0
008 070809s2008 nyua b 001 0 eng
010 $a 2007030426
020 $a1403976228
020 $a9781403976222
035 $a(OCoLC)154789298
035 $a(OCoLC)ocn154789298
035 $a(NNC)6567258
035 $a6567258
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dNhCcYBP$dOrLoB-B
043 $ad------
050 00 $aHD70.D44$bS56 2008
082 04 $a658.009172/4$222
100 1 $aSingh, Satyendra,$d1966-$0http://id.loc.gov/authorities/names/n2004090119
245 10 $aBusiness practices in emerging and re-emerging markets /$cSatyendra Singh.
250 $a1st ed.
260 $aNew York :$bPalgrave Macmillan,$c2008.
300 $axxii, 259 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $g1.$tIntroduction /$rSatyendra Singh -- $gPt. I.$tThe Emerging Markets -- $g2.$tMarket Liberalization in Emerging Economies: Changing Business Practices /$rPeter M. Lewa -- $gPt. II.$tBusiness and Ethical Orientations -- $g3.$tBusiness Orientation, Brand Image, and Business Performance /$rSatyendra Singh -- $g4.$tEthics and Profitability: Can They Coexist? /$rSatyendra Singh -- $g5.$tBusiness Ethics and Marketing Practices in Nigeria /$rJ. T. Akinmayowa -- $gPt. III.$tEmerging Lifestyle and Consumer Behavior -- $g6.$tAttitude of Indian Consumers toward Wine: Pleasure versus Prescription /$rSatyendra Singh -- $g7.$tCulture, Creativity, and Advertising /$rSatyendra Singh and Kwaku Appiah-Adu -- $gPt. IV.$tEmerging Business Practices -- $g8.$tThe Current Marketing Practices in Ghana /$rKwaku Appiah-Adu and Satyendra Singh -- $g9.$tPerformance Measurements of the International Joint Ventures in an Emerging Market /$rGin Chong -- $g10.$tTwo Case Studies -- $tHarnessing Knowledge Capabilities in Emerging Markets: Offshoring and the Experience of MAC & Co /$rAjay Bhalla -- $tChange Management in MAST Africa Limited /$rPeter M. Lewa -- $g11.$tConclusion /$rSatyendra Singh.
520 1 $a"This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya. Nigeria, and UAE, and explains how forces of global competition have set the culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book an asset to both researchers and managers."--BOOK JACKET.
650 0 $aIndustrial management$zDeveloping countries.
650 0 $aCompetition$zDeveloping countries.$0http://id.loc.gov/authorities/subjects/sh2009118353
852 00 $boff,bus$hHD70.D44$iS56 2008