| Record ID | marc_columbia/Columbia-extract-20221130-014.mrc:75134666:1761 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-014.mrc:75134666:1761?format=raw |
LEADER: 01761cam a22004334a 4500
001 6853333
005 20221122053250.0
008 060511t20062006ilua b 001 0 eng
010 $a 2006015680
015 $aGBA675416$2bnb
016 7 $a013542543$2Uk
019 $a71239576
020 $a1419584332
020 $a9781419584336
035 $a(OCoLC)ocm69027822
035 $a(NNC)6853333
035 $a6853333
040 $aDLC$cDLC$dYDXCP$dBAKER$dVP@$dUKM$dBTCTA$dLVB$dOCLCG
042 $apcc
050 00 $aHF5415$b.B666 2006
082 00 $a658.8/4$222
100 1 $aBriggs, Rex,$d1971-$0http://id.loc.gov/authorities/names/n2006039455
245 10 $aWhat sticks :$bWhy most advertising fails and how to guarantee yours succeeds /$cRex Briggs and Greg Stuart.
260 $aChicago :$bKaplan Pub.,$c[2006], ©2006.
300 $axxi , 275 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references( p. 259-265 ) and index.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
650 0 $aAdvertising.$0http://id.loc.gov/authorities/subjects/sh85001086
650 6 $aMarketing.
650 6 $aPublicité.
650 6 $aMarketing$xGestion.
650 6 $aPublicité$xTaux de rendement.
700 1 $aStuart, Greg,$d1959-$0http://id.loc.gov/authorities/names/n2006039458
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0712/2006015680.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0659/2006015680-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0659/2006015680-d.html
852 00 $boff,bus$hHF5415$i.B666 2006