| Record ID | marc_columbia/Columbia-extract-20221130-015.mrc:25391382:1949 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-015.mrc:25391382:1949?format=raw |
LEADER: 01949cam a2200373 a 4500
001 7084533
005 20221130205052.0
008 071127t20082008maua b 001 0 eng
010 $a 2007048659
015 $aGBA851709$2bnb
016 7 $a014575204$2Uk
020 $a9781422125007
020 $a1422125009
029 1 $aNZ1$b11676642
029 1 $aNLGGC$b31002305X
029 1 $aAU@$b000042417572
035 $a(OCoLC)ocn172980082
035 $a(NNC)7084533
035 $a7084533
040 $aDLC$cDLC$dBTCTA$dBAKER$dUKM$dYDXCP$dC#P$dBWX$dNPL$dVP@$dLMR
050 00 $aHC79.I55$b.L48 2008
082 00 $a303.48/33$222
100 1 $aLi, Charlene.$0http://id.loc.gov/authorities/names/n2007084446
245 10 $aGroundswell :$bwinning in a world transformed by social technologies /$cCharlene Li, Josh Bernoff.
260 $aBoston, Mass. :$bHarvard Business Press,$c[2008], ©2008.
300 $axiii, 286 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 247-263) and indexes.
505 0 $aUnderstanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
650 0 $aOnline social networks$xEconomic aspects.
650 0 $aInformation society$xEconomic aspects.$0http://id.loc.gov/authorities/subjects/sh2008123678
700 1 $aBernoff, Josh.$0http://id.loc.gov/authorities/names/n2007084449
852 00 $boff,bus$hHC79.I55$iL48 2008