| Record ID | marc_columbia/Columbia-extract-20221130-015.mrc:29273518:1568 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-015.mrc:29273518:1568?format=raw |
LEADER: 01568cam a22003494a 4500
001 7092013
005 20221130205505.0
008 080312s2008 ii b 001 0 eng
010 $a 2008307546
020 $a0195693078
020 $a9780195693072
025 $aI-E-2008-307546; 84-13; 92-92
035 $a(OCoLC)ocn180753581
035 $a(NNC)7092013
035 $a7092013
037 $bLibrary of Congress -- New Delhi Overseas Office$cRs545.00
040 $aDLC$cDLC$dBTCTA$dBAKER$dBWX$dHNW$dTXH$dCE@$dYDXCP$dIXA$dDKAGE$dOCLCQ
042 $alcode
050 00 $aHD59.35$b.S33 2008
082 04 $a658.802$222
082 04 $a659$222
100 1 $aScaria, Arul George.$0http://id.loc.gov/authorities/names/n2008204143
245 10 $aAmbush marketing :$bgame within a game /$cArul George Scaria.
260 $aNew Delhi :$bOxford University Press,$c2008.
300 $axvii, 217 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [203]-210) and index.
505 0 $aThe long road from trade marks to sponsorship -- Definition, extent, and effects of ambush marketing -- Ambush marketing and the traditional legal measures -- Changing times and changing resolutions -- Boundaries of anti-ambush marketing : the role of constitutional and competition law.
650 0 $aCorporate sponsorship.$0http://id.loc.gov/authorities/subjects/sh88003291
650 0 $aMarketing$xManagement.$0http://id.loc.gov/authorities/subjects/sh85081339
852 00 $boff,bus$hHD59.35$i.S33 2008