| Record ID | marc_columbia/Columbia-extract-20221130-015.mrc:29902363:3547 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-015.mrc:29902363:3547?format=raw |
LEADER: 03547cam a22003494a 4500
001 7092471
005 20221130205549.0
008 081215t20092009nju b 001 0 eng
010 $a 2008051535
020 $a9780470371268 (cloth)
020 $a0470371269 (cloth)
024 $a40016462731
035 $a(OCoLC)ocn244764273
035 $a(OCoLC)244764273
035 $a(NNC)7092471
035 $a7092471
040 $aDLC$cDLC$dUKM$dBTCTA$dYDXCP$dC#P$dOrLoB-B
043 $an-us---
050 00 $aHD9993.T694$bM386 2009
082 00 $a338.7/688720973$222
100 1 $aOppenheimer, Jerry.$0http://id.loc.gov/authorities/names/n85384263
245 10 $aToy monster :$bthe big, bad world of Mattel /$cJerry Oppenheimer.
260 $aHoboken, N.J. :$bWiley,$c[2009], ©2009.
300 $aviii, 280 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 267) and index.
505 00 $gPt. 1.$tThe Barbie War and the Handler-Ryan Era -- $gCh. 1.$tBarbie's Untold Heritage -- $gCh. 2.$tA Shocking Cover-Up -- $gCh. 3.$tFrom Weapons of Mass Destruction to Barbie, and the Knocking Off of a German Doll -- $gCh. 4.$tPutting the "Matt" in Mattel, and How the Toymaker Became a Hotbed of Aggressive Hotheads -- $gCh. 5.$tReal-Life Barbie Dolls -- $gCh. 6.$tHorrific Scandal, Controversy, and Indictments -- $gCh. 7.$tA Civil War and a Hollywood Romance -- $gCh. 8.$tA Bloody Tragic Ending -- $gPt. 2.$tA Drama Princess and the Barad Era -- $gCh. 9.$t"Miss Italian America" -- $gCh. 10.$tFrom "He-Man" to Home Depot -- $gCh. 11.$tA Fearsome and Firing Diva and the Great Whistleblower Debacle -- $gCh. 12.$tThe Princess Diana Fiasco, Praying for Success, and Demi Plays Barad -- $gCh. 13.$tAnother Whistleblower in the Ranks, Toyland's Worst Acquisition, and the End of a Reign -- $gPt. 3.$tToy Terror, the Bratz Attack, and the Eckert Era -- $gCh. 14.$tThe Processed Cheese Savior -- $gCh. 15.$tBarbie's Aging, Eckert's Making Excuses, and the Bratz Pack Is Booming -- $gCh. 16.$tToy Terror 2007 -- $gCh. 17.$tAn Outrageous Apology -- $gCh. 18.$t"Like Something Out of The Exorcist" -- $gCh. 19.$tKeep It Out of the News! -- $gCh. 20.$tDon't Diss Barbie, and the Toy Trial of the Century: Bratz vs. Barbie.
520 1 $a"From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products - Barbie, Hot Wheels, and Chatty Cathy, to name a few - have been a part of our culture for generations. Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters." "Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz."--BOOK JACKET.
610 20 $aMattel, Inc.$0http://id.loc.gov/authorities/names/n85146539
650 0 $aToy industry$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2010115437
852 00 $boff,bus$hHD9993.T694$iM386 2009