| Record ID | marc_columbia/Columbia-extract-20221130-015.mrc:60622950:1642 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-015.mrc:60622950:1642?format=raw |
LEADER: 01642cam a2200421Ia 4500
001 7165986
005 20221130212942.0
008 010307s2000 ne ak b 001 0 eng d
016 $aB0103500$2bccb
020 $a9058230856 (softcover)
024 $a99933608898
029 1 $aNLGGC$b207224595
029 1 $aYDXCP$b1685768
035 $a(OCoLC)46383026
035 $a(OCoLC)ocm46383026\
035 $a(NNC)7165986
035 $a7165986
040 $aIND$cIND$dIQU$dVFY$dLVB$dOCLCQ$dNLGGC$dYDXCP
050 4 $aHF5821$b.R53 2000
082 04 $a659.1$bR39
084 $a85.40$2bcl
100 1 $aRichards, Barry.$0http://id.loc.gov/authorities/names/n85116925
245 14 $aThe dynamics of advertising /$cBarry Richards, Iain MacRury and Jackie Botterill.
260 $aAmsterdam, the Netherlands :$bHarwood Academic Publishers,$c2000.
300 $ax, 285 pages :$billustrations (some color), forms ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aStudies in consumption and markets ;$vv. 1
504 $aIncludes bibliographical references (p. 269-273) and index.
650 0 $aAdvertising.$0http://id.loc.gov/authorities/subjects/sh85001086
650 6 $aPublicité.
650 17 $aReclame.$2gtt
650 17 $aPsychologische aspecten.$2gtt
650 17 $aMarketing.$2gtt
700 1 $aMacRury, Iain.$0http://id.loc.gov/authorities/names/no2001072785
700 1 $aBotterill, Jackie.$0http://id.loc.gov/authorities/names/no2001072786
830 0 $aStudies in consumption and markets ;$vv. 1.$0http://id.loc.gov/authorities/names/no2001054061
852 00 $bglx$hHF5821$i.R53 2000g