| Record ID | marc_columbia/Columbia-extract-20221130-015.mrc:71449339:1606 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-015.mrc:71449339:1606?format=raw |
LEADER: 01606cam a22003254a 4500
001 7194263
005 20221130214307.0
008 081202s2009 enk 001 0 eng
010 $a 2008049603
020 $a9780749455071
020 $a0749455071
024 $a40016707680
035 $a(OCoLC)ocn276334477
035 $a(OCoLC)276334477
035 $a(NNC)7194263
035 $a7194263
040 $aDLC$cDLC$dBTCTA$dYDXCP$dBWKUK
050 00 $aHM1221$b.B765 2009
082 00 $a659.20285/4678$222
100 1 $aBrown, Rob.$0http://id.loc.gov/authorities/names/n93039323
245 10 $aPublic relations and the social web :$busing social media and Web 2.0 in communications /$cRob Brown.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2009.
300 $ax, 182 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 0 $aSomething has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
650 0 $aPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108753
650 0 $aInternet in public relations.$0http://id.loc.gov/authorities/subjects/sh00002234
852 00 $boff,leh$hHM1221$i.B765 2009