| Record ID | marc_columbia/Columbia-extract-20221130-015.mrc:96236602:3410 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-015.mrc:96236602:3410?format=raw |
LEADER: 03410cam a2200409 a 4500
001 7235224
005 20221130222207.0
008 081103t20092009paua b 001 0 eng
010 $a 2008043769
020 $a9781605662480 (hardcover)
020 $a1605662488 (hardcover)
020 $a9781605662497 (ebook)
020 $a1605662496 (ebook)
029 1 $aBWX$bR2775797
029 1 $aCDX$b9099231
029 1 $aAU@$b000043593740
035 $a(OCoLC)ocn269455342
035 $a(OCoLC)269455342
035 $a(NNC)7235224
035 $a7235224
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dBWX$dCDX$dNNC$dOrLoB-B
050 00 $aHF5429$b.I516 2009
082 00 $a658.8/7$222
100 0 $aRajagopal,$d1957-$0http://id.loc.gov/authorities/names/n88147322
245 10 $aInformation communication technologies and globalization of retailing applications /$cRajagopal.
260 $aHershey, PA :$bInformation Science Reference,$c[2009], ©2009.
300 $axviii, 353 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gCh. I.$tUnderstanding Retailing Concepts /$rRajagopal -- $gCh. II.$tSelf Service Technologies in Retail Financial Sector /$rRajagopal /$rAnanya Rajagopal -- $gCh. III.$tCustomer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competitive Advantage /$rRajagopal -- $gCh. IV.$tMeasuring Consumer Attitudes Towards Self-Service Technologies /$rJesus Enrique Portillo Pizana -- $gCh. V.$tMeasuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis /$rRajagopal -- $gCh. VI.$tDecision Support Systems in Indian Organised Retail Sector /$rAnkush Sharma and Preeta Vyas -- $gCh. VII.$tDynamics of Buyer-Supplier Co-Dependency in Optimizing Functional Efficiency /$rRajagopal /$rAmritanshu Rajagopal -- $gCh. VIII.$tLoyalty Cards in Retailing Industry: Technology Application in Customer Relations -- $gCh. IX.$tInternet, Reengineering and Technology Applications in Retailing /$rRajagopal -- $gCh. X.$tPerformance Enhancement of Team Retailing Through Six Sigma Applications /$rAmritanshu Rajagopal -- $gCh. XI.$tConsumer Response to High Technology Mobile Phones in Emerging Markets /$rErnesto Fierros /$rRajagopal -- $gCh. XII.$tBuilding Shopping Arousal Through Direct Marketing in Retail Environment /$rRajagopal -- $gCh. XIII.$tMarketing Strategy, Technology and Modes of Entry in Global Retailing /$rRajagopal -- $gCh. XIV.$tProfit Impact on Marketing Strategy and Brand Management: Methodological Perspectives /$rRajagopal /$rAmritanshu Rajagopal -- $gCh. XV.$tTechnology and Retailing Firms: Challenges Ahead /$rRajagopal.
520 $a"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.
500 $6 0$aPremier reference source.$a"Premier reference source."$0http://id.loc.gov/authorities/names/no2007096657
650 0 $aRetail trade.$0http://id.loc.gov/authorities/subjects/sh85113295
650 0 $aInformation technology.$0http://id.loc.gov/authorities/subjects/sh87002293
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
852 00 $boff,bus$hHF5429$i.I516 2009