MARC Record from marc_columbia

LEADER: 05197cam a2200397 a 4500
001 7820019
005 20221201035221.0
008 091113s2010 nyua b 001 0 eng c
010 $a 2009048122
020 $a9780801448911 (cloth : alk. paper)
020 $a0801448913 (cloth : alk. paper)
024 $a40017989014
035 $a(OCoLC)467360818
035 $a(OCoLC)ocn467360818
035 $a(NNC)7820019
035 $a7820019
040 $aNIC/DLC$cDLC$dYDX$dYDXCP$dUKM$dOrLoB-B
042 $apcc
043 $an-us---$ae------$aa-ja---
050 00 $aD810.P7$bE854 2010
082 00 $a940.54/88673$222
100 1 $aHench, John B.$0http://id.loc.gov/authorities/names/n80062420
245 10 $aBooks as weapons :$bpropaganda, publishing, and the battle for global markets in the era of World War II /$cJohn B. Hench.
260 $aIthaca, N.Y. :$bCornell University Press,$c2010.
300 $axviii, 333 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPart I.$tCULTIVATING NEW MARKETS -- $g1.$tModernizing U. S. Book Publishing -- $g2.$tWar Changes Everything---Even Books -- $gPart II.$tBOOKS AS "WEAPONS IN THE WAR OF IDEAS" -- $g3.$tPublishers Organize for War and Plan for Peace -- $g4.$t"Books are the Most Enduring Propaganda of All" -- $g5.$tSeeking "an Inside Track to the World's Bookshelves" -- $g6.$t"Everyone but the Janitor" Selected the Books -- $g7.$tBooks to Pacify and Reeducate the Enemy -- $g8.$tMaking the "Nice Little Books" -- $gPart III.$tU. S. CULTURAL POWER ABROAD -- $g9.$tLiberating Europe with Books -- $g10.$tThe Rise and Fall of the United States International Book Association -- $g11.$tThe Empire Strikes Back -- $g12.$tBooks for Occupied Germany and Japan -- $gAppendix A.$tOverseas and Transatlantic Editions -- $gAppendix B.$tTitles in the Bucherreihe Neue Welt Series.
520 1 $a""John B. Hench's invaluable book helps to fill in another piece in the jigsaw of war. It brilliantly assays the high ambitions governments, publishers, and organizations had for the book as a repository and an arrowhead of civilization and education in World War II---and how these were realized." Juliet Gardiner, author of Wartime: Britain 1939-1945" ""Hard on the heels of Gls at Normandy Beach arrived crates filled with American books, published expressly for them and for the people they came to liberate. Thus begins this riveting analysis of the overseas expansion of the once-provincial American publishing industry during and following World War II, aided and abetted at all turns by the federal government. Meticulously researched, adroitly conceived, briskly told, Books as Weapons provides an authoritative account of the dissemination of American ideas and values through print as part of its fast-growing, postwar hegemony." Ezra Greenspan, Edwin and Louise Kahn Chair in Humanities, Southern Methodist University, coeditor of Book History" ""In Books as Weapons, John B. Hench tells of the U.S. effort during World War II to deploy books against an enemy known for burning them. Hench explores the public-private collaboration between officials and publishers who sought to d̀isintoxicat' occupied Europe by replacing Axis ideology with American values while at the same time paving the way for postwar markets overseas. To counter the Nazi portrayal of Americans as crude and cocky gangsters determined to rule the world, these b̀ooks as weapons' aimed to free minds, win friends, and show the United States in t̀he best possible light' even if it did intend to rule the world"" "Susan A. Brewer, University of Wisconsin-Stevens Point, author of Why America Fights: Patriotism and War Propaganda from the Phillippines to Iraq" ""In the four quarters of the globe' sneered Edinburgh Review editor Sydney Smith in 1820, ẁho reads an American book?' A century and a quarter later, on the eve of their American-led liberation from Nazi occupation and fascist tyranny, millions of Europeans and Asians hungered to d so. Books as Weapons shows us an American book trade just beginning to glimpse a world of shrinking borders and expanding sales, as the United States was ascending to superpower status. John B. Hench's deeply researched account is at once a balanced assessment of public efforts to export American culture and a significant step forward in creating a truly international history of the book." Robert A. Gross, James L. and Shirley A. Draper Professor of Early American History, University of Connecticut, coeditor of an Extensive Republic: Print, Culture, and Society in the New Nation, 1790-1840"--BOOK JACKET.
650 0 $aWorld War, 1939-1945$xPropaganda.$0http://id.loc.gov/authorities/subjects/sh85148479
650 0 $aPropaganda, American$zEurope$xHistory$y20th century.
650 0 $aPropaganda, American$zJapan$xHistory$y20th century.
650 0 $aPublishers and publishing$zUnited States$xHistory$y20th century.$0http://id.loc.gov/authorities/subjects/sh2010109110
650 0 $aBook industries and trade$zUnited States$xHistory$y20th century.
852 0 $bglx$hD810.P7$iE854 2010