| Record ID | marc_columbia/Columbia-extract-20221130-016.mrc:142752465:1219 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-016.mrc:142752465:1219?format=raw |
LEADER: 01219cam a2200325 a 4500
001 7888138
005 20221201042357.0
008 091125t20102010enka b 001 0 eng
020 $a9780230232501 (hardback)
020 $a0230232507 (hardback)
024 $a40018099576
035 $a(OCoLC)ocn464586168
035 $a(OCoLC)464586168
035 $a(NNC)7888138
035 $a7888138
040 $aUKM$cUKM$dBTCTA$dYDXCP$dBWKUK$dBWK$dNhCcYBP
042 $aukblcatcopy
050 4 $aHD69.B7$bL56 2010
082 04 $a658.827$222
100 1 $aLindemann, Jan.$0http://id.loc.gov/authorities/names/nb2010013969
245 14 $aThe economy of brands /$cJan Lindemann.
260 $aBasingstoke :$bPalgrave Macmillan,$c[2010], ©2010.
300 $aix, 184 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.$0http://id.loc.gov/authorities/subjects/sh85016403
650 0 $aProduct management.$0http://id.loc.gov/authorities/subjects/sh85107203
650 0 $aBranding (Marketing)$0http://id.loc.gov/authorities/subjects/sh2007006470
852 00 $boff,bus$hHD69.B7$iL56 2010g