| Record ID | marc_columbia/Columbia-extract-20221130-016.mrc:28689152:2355 |
| Source | marc_columbia |
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LEADER: 02355cam a22003854a 4500
001 7599504
005 20221201012854.0
008 091005t20102010nyuaf b 001 0 eng
010 $a 2009039303
020 $a9781841697536 (hbk. : alk. paper)
020 $a1841697532 (hbk. : alk. paper)
020 $a9781841698892 (pbk. : alk. paper)
020 $a184169889X (pbk. : alk. paper)
024 $a40017509543
035 $a(OCoLC)ocn259266339
035 $a(OCoLC)259266339
035 $a(NNC)7599504
035 $a7599504
040 $aDLC$cDLC$dBTCTA$dC#P$dOrLoB-B
050 00 $aHF5415$b.S3696 2010
082 00 $a658.8001/9$222
245 00 $aSensory marketing :$bresearch on the sensuality of products /$cedited by Aradhna Krishna.
260 $aNew York :$bRoutledge,$c[2010], ©2010.
300 $axxx, 392 pages, 3 unnumbered pages of plates :$billustrations (some color) ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and indexes.
520 1 $a"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.
650 0 $aMarketing$xPsychological aspects.$0http://id.loc.gov/authorities/subjects/sh2010100731
650 0 $aNew products$xPsychological aspects.
650 0 $aSensuality.$0http://id.loc.gov/authorities/subjects/sh85120059
650 0 $aSenses and sensation.$0http://id.loc.gov/authorities/subjects/sh85120047
650 0 $aConsumer behavior.$0http://id.loc.gov/authorities/subjects/sh87006429
700 1 $aKrishna, Aradhna.$0http://id.loc.gov/authorities/names/n2009063584
852 00 $boff,bus$hHF5415$i.S3696 2010