MARC Record from marc_columbia

LEADER: 03027cam a22005294a 4500
001 8223868
005 20221201060602.0
008 060504s2007 nyu b 001 0 eng
010 $a 2006046467
020 $a1400064287
020 $a9781400064281
035 $a(OCoLC)ocn601484095
035 $a(NNC)8223868
035 $a8223868
040 $aDLC$cUBY$dOCLCQ
042 $apcc
050 00 $aHM1033$b.H43 2007
082 00 $a302/.13$222
084 $a77.60$2bcl
100 1 $aHeath, Chip.$0http://id.loc.gov/authorities/names/n94008510
245 10 $aMade to stick :$bwhy some ideas survive and others die /$cChip Heath & Dan Heath.
250 $aHardcover ed.
260 $aNew York :$bRandom House,$c©2007, 2008.
300 $a323 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520 $aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650 0 $aSocial psychology.$0http://id.loc.gov/authorities/subjects/sh85123994
650 0 $aContagion (Social psychology)$0http://id.loc.gov/authorities/subjects/sh93001955
650 0 $aContext effects (Psychology)$0http://id.loc.gov/authorities/subjects/sh87008020
650 6 $aPsychologie sociale.
650 6 $aContagion sociale.
650 6 $aEffets de contexte (Psychologie)
650 17 $aIdeeën.$2gtt
650 17 $aVerspreiding.$2gtt
650 17 $aCommunicatie.$2gtt
650 17 $aContexteffecten.$2gtt
700 1 $aHeath, Dan,$d1973-$0http://id.loc.gov/authorities/names/n2006028085
856 41 $3Table of contents only$uhttp://catdir.loc.gov/catdir/toc/fy0711/2006046467.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html
856 42 $3Authors' web site$uhttp://www.madetostick.com/
852 00 $bbus$hHM1033$i.H43 2007
852 00 $bleh$hHM1033$i.H43 2007
852 00 $bbus$hHM1033$i.H43 2007
852 00 $bbar$hHM1033$i.H43 2007