| Record ID | marc_columbia/Columbia-extract-20221130-017.mrc:58941789:3658 |
| Source | marc_columbia |
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LEADER: 03658cam a2200433 i 4500
001 8333154
005 20221201062859.0
008 101004s2010 enka b 001 0 eng
010 $a 2010042519
019 $a610852785
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024 $a99940730541
035 $a(OCoLC)670211518$z(OCoLC)610852785
035 $a(OCoLC)ocn670211518
035 $a(NNC)8333154
035 $a8333154
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042 $apcc
050 04 $aP91.3$b.B33 2010
082 00 $a384.068/8$222
084 $aBUS021000$aBUS083000$aBUS043060$2bisacsh
100 1 $aBadillo, Patrick-Yves,$eeditor.$4http://id.loc.gov/vocabulary/relators/edt$0http://id.loc.gov/authorities/names/n2009002048
245 14 $aThe media industries and their markets :$bquantitative analyses /$cedited by Patrick-Yves Badillo and Jean-Baptiste Lesourd.
260 $aHoundmills, Basingstoke, Hampshire ;$aNew York, NY :$bPalgrave Macmillan,$c2010.
300 $axv, 231 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$2rdacarrier
490 1 $aApplied Econometrics Association series
520 $a"This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction / Patrick-Yves Badillo and Jean-Baptiste Lesourd -- Impediments to a global information society / Robert G. Picard -- Transformation of Internet-based companies' business models : ten years after the dot.com burst / Christophe Garonne and Félix Weygand -- The management of a hybrid broadcasting model : reconciling public and commercial interests / Suzana Zilic Fiser -- The dynamics of media business models : innovation, versioning and blended media / Patrick-Yves Badillo and Dominique Bourgeois -- The dynamics of media concentration : the American experience / Eli M. Noam -- Measuring media concentration for the purposes of ensuring pluralism and diversity / Petros Iosifidis -- Concentration in the French press industry : quanititative analysis / Patrick-Yves Badillo and Jean-Baptiste Lesourd -- The effects of competition on the profitability of European television channels / Juan P. Artero ... [et al.] -- Preference for flat-rate media access fees : a behavioural economics interpretation / Hitoshi Mitomo and Tokio Otsuka -- Explaining prices paid for television ad time : the purchasing profile model / W. Wayne Fu, Hairong Li and Steven S. Wildman -- Advertising media strategies in the film industry / Caroline Elliott and Rob Simmons -- Demand for movies in Europe and the effects of multiplex diffusion / Orietta Dessy and Marco Gambaro -- Quantitative analyses of the media industries and of their markets : concluding comments / Orhan Güvenen.
650 0 $aMass media$xResearch.$0http://id.loc.gov/authorities/subjects/sh85081875
650 0 $aMass media$xMarketing.
700 1 $aLesourd, Jean-Baptiste,$eeditor.$4http://id.loc.gov/vocabulary/relators/edt$0http://id.loc.gov/authorities/names/n82084825
710 2 $aApplied Econometrics Association.$0http://id.loc.gov/authorities/names/n85077858
830 0 $aApplied Econometrics Association series.$0http://id.loc.gov/authorities/names/n97020428
852 00 $bjou$hP91.3$i.B33 2010g