| Record ID | marc_columbia/Columbia-extract-20221130-018.mrc:13292687:1441 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-018.mrc:13292687:1441?format=raw |
LEADER: 01441cam a2200361 a 4500
001 8585195
005 20221201063840.0
008 100909s2011 enka b 001 0 eng
010 $a 2010037756
020 $a9780749461256
020 $a074946125X
020 $a9780749462987
020 $a0749462981
024 $a40019074710
035 $a(OCoLC)ocn664114978
035 $a(OCoLC)664114978
035 $a(NNC)8585195
035 $a8585195
040 $aDLC$cDLC$dYDX$dYDXCP
050 00 $aHF5415.12615$b.D8 2011
082 00 $a658.8/342$222
100 1 $aDu Plessis, Erik.$0http://id.loc.gov/authorities/names/n2005003133
245 14 $aThe branded mind :$bwhat neuroscience really tells us about the puzzle of the brain and the brand /$cErik du Plessis.
260 $aLondon, UK ;$aPhiladelphia, PA :$bKogan Page,$c2011.
300 $axvii, 251 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
650 0 $aNeuromarketing.$0http://id.loc.gov/authorities/subjects/sh2007005546
650 0 $aAdvertising$xPsychological aspects.$0http://id.loc.gov/authorities/subjects/sh85001159
650 0 $aMarketing$xPsychological aspects.$0http://id.loc.gov/authorities/subjects/sh2010100731
650 0 $aBranding (Marketing)$0http://id.loc.gov/authorities/subjects/sh2007006470
852 00 $boff,bus$hHF5415.12615$i.D8 2011