MARC Record from marc_columbia

LEADER: 02694pam a2200337 a 4500
001 8828760
005 20111004001148.0
008 110103s2011 mau 001 0 eng
010 $a 2010052588
020 $a9780547416991
020 $a0547416997
024 $a40019565049
035 $a(OCoLC)ocn651911283
035 $a(NNC)8828760
040 $aDLC$cDLC$dBTCTA$dYDXCP$dHSA$dNPL$dZS3$dB@L$dNhCcYBP
043 $an-us---
050 00 $aHD9696.8.U64$bG56 2011
082 00 $a338.7/6102504$222
100 1 $aEdwards, Douglas,$d1958-
245 10 $aI'm feeling lucky :$bthe confessions of Google employee number 59 /$cDouglas Edwards.
246 3 $aI am feeling lucky
260 $aBoston :$bHoughton Mifflin Harcourt,$c2011.
300 $axvi, 416 p. ;$c24 cm.
500 $aIncludes index.
505 0 $aYou are one of us -- From whence I came -- In the beginning -- A world without form -- Marketing without "marketing" -- Giving process its due -- Real integrity and thoughts about God -- A healthy appetite for insecurity -- Cheap bastards who can't take a joke -- Wang dang doodle- good enough is good enough -- Rugged individualists with a taste for porn -- Google grows and finds its voice -- Lift off -- Fun and names -- Not the usual yada-yada -- Googlebombs and mail fail -- Managers in hot tubs and hot water -- Is New York alive? -- Where we stand -- Two speakers, one voice -- Mail enhancement and speaking in tongues -- The sell of a new machine -- Where we stand -- Aloha AOL -- We need another billion-dollar idea -- Froogle and friction -- Don't let marketing drive -- Mistakes were made -- Can this really be the end? -- S-1 for the money.
520 $aComparing Google to an ordinary business is like comparing a rocket to an Edsel. Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass.
610 20 $aGoogle (Firm)$xHistory.
650 0 $aInternet industry$zUnited States$xHistory.
650 0 $aCorporate culture$zUnited States$xHistory.
650 0 $aMarketing$zUnited States$xHistory.
852 00 $boff,bus$hHD9696.8.U64$iG56 2011