| Record ID | marc_columbia/Columbia-extract-20221130-018.mrc:90114355:1370 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-018.mrc:90114355:1370?format=raw |
LEADER: 01370cam a2200361 a 4500
001 8860863
005 20111004001954.0
008 110120s2011 enk b 001 0 eng
010 $a 2011002377
020 $a9780749462994 (pbk.)
020 $a074946299X (pbk.)
020 $a9780749463007
020 $a0749463007
024 $a99943992147
035 $a(OCoLC)ocn697980006
035 $a(OCoLC)697980006
035 $a(NNC)8860863
040 $aDLC$cDLC$dYDX$dYDXCP$dBWK$dCDX$dORX$dBWX$dKCP
042 $apcc
050 00 $aHD69.B7$bH345 2011
082 00 $a658.8/27$222
100 1 $aHaig, Matt.
245 10 $aBrand failures :$bthe truth about the 100 biggest branding mistakes of all time /$cMatt Haig.
250 $a2nd ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2011.
300 $axiv, 242 p. ;$c22 cm.
500 $aRev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
504 $aIncludes bibliographical references and index.
505 0 $aClassic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People faiures -- Business cycle failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
650 0 $aBranding (Marketing)
650 0 $aBrand loyalty.
650 0 $aBrand choice.
852 00 $boff,bus$hHD69.B7$iH345 2011