| Record ID | marc_columbia/Columbia-extract-20221130-018.mrc:93050974:3185 |
| Source | marc_columbia |
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LEADER: 03185cam a2200493 4500
001 8876831
005 20130502110347.0
008 701218s1970 nyua bs 001 0 eng
010 $a 71126225
015 $aGB71-4107
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020 $a0471104825
020 $a9780471104827
029 1 $aNLGGC$b852149131
029 1 $aNZ1$b3578446
029 1 $aAU@$b000000555169
029 1 $aAU@$b000023848268
029 1 $aZWZ$b014301792
029 1 $aHEBIS$b125478240
029 1 $aDEBBG$bBV003094292
035 $a(OCoLC)ocm00104216
035 $a(OCoLC)104216$z(OCoLC)16189399$z(OCoLC)262589330
035 $a(NNC)8876831
040 $aDLC$beng$cDLC$dMUQ$dYBM$dBTCTA$dOCLCG$dOCLCA$dAU@$dNIALS$dZWZ$dUKM$dCUD$dDEBBG$dOCLCQ
050 0 $aHC79.C6$bB7
082 00 $a658.83
084 $aQC 010$2rvk
084 $aQW 300$2rvk
100 1 $aBritt, Steuart Henderson,$d1907-1979,$ecompiler.
245 10 $aConsumer behavior in theory and in action,$cedited by Steuart Henderson Britt, with the editorial collaboration of James L. Lubawski.
260 $aNew York,$bWiley$c[1970]
300 $axxv, 499 p.$billus.$c26 cm.
490 1 $aThe Wiley marketing series
504 $aIncludes bibliographical references.
505 0 $aPart I: Foundations of consumer behavior -- 1. The consumer in society -- 2. Behavioral sciences and the consumer -- 3. Fact-finding about consumers -- Part II: Cultural influences -- 4. Cultural antecedents of behavior -- 5. Norms of behavior -- 6. Socialization -- Part III: Individual influences -- 7. Motivation -- 8. Emotions -- 9. Learning and remembering -- 10. Traits and attitudes -- 11. Perception -- 12. Rational and nonrational thinking -- 13. Personality and personality differences -- 14. The self -- 15. Individual differences -- Part IV: Group influences -- 16. Imitation and suggestion -- 17. The family -- 18. Social influences -- 19. Ethnic and religious influences -- 20. Influences of social class -- 21. Influences of role -- 22. Influences of innovators and leaders -- Part V: Economic influences -- 23. Economic motivation and behavior -- Part VI: The business firm and the consumer -- 24. The business firm -- 25. Segmentation of the market -- 26. Interactions in the marketplace -- Part VII: Product attributes and the consumer -- 27. The product -- 28. Imagery and symbolism -- 29. The brand -- 30. The package and the label -- 31. The price -- 32. The buying environment -- Part VIII: Promotion and the consumer -- 33. Communication -- 34. Persuasion -- 35. Advertising -- 36. Selling and sales promotion -- Part IX: Decision-making by consumers -- 37. Believability -- 38. Making consumer decisions -- 39. Evaluating and predicting consumer decisions.
650 0 $aConsumers.
650 6 $aConsommateurs.
650 7 $aConsommateurs.$2ram
650 07 $aTheorie.$2swd
650 07 $aVerbraucherverhalten.$2swd
653 $aConsumer behaviour Readings
776 08 $iOnline version:$aBritt, Steuart Henderson, 1907-1979.$tConsumer behavior in theory and in action.$dNew York, Wiley [1970]$w(OCoLC)616527164
830 0 $aWiley marketing series.
852 00 $boff,hsl$hHC79.C6$iB7 1970