| Record ID | marc_columbia/Columbia-extract-20221130-019.mrc:139453768:1125 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-019.mrc:139453768:1125?format=raw |
LEADER: 01125pam a2200337 a 4500
001 9420820
005 20120620224949.0
008 111110s2012 nyua b 001 0 eng
010 $a 2011046657
020 $a9781848729445 (hardcover : alk. paper)
020 $a1848729448 (hardcover : alk. paper)
024 $a99948492796
035 $a(OCoLC)ocn760904921
035 $a(OCoLC)760904921
035 $a(NNC)9420820
040 $aDLC$cDLC$dNhCcYBP
042 $apcc
050 00 $aHF5827.9$b.P78 2012
082 00 $a659.101/9$223
245 04 $aThe psychology of entertainment media :$bblurring the lines between entertainment and persuasion /$cedited by L.J. Shrum.
250 $a2nd ed.
260 $aNew York :$bRoutledge,$cc2012.
300 $axvii, 346 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aSubliminal advertising.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aMass media$xPsychological aspects.
650 0 $aPersuasion (Psychology)
650 0 $aManipulative behavior.
700 1 $aShrum, L. J.
852 00 $boff,bus$hHF5827.9$i.P78 2012