| Record ID | marc_columbia/Columbia-extract-20221130-019.mrc:144021037:2860 |
| Source | marc_columbia |
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LEADER: 02860cam a22004214a 4500
001 9438393
005 20120620225746.0
008 110909s2011 nyua b 001 0 eng
010 $a 2011036957
020 $a9781451671865 (hardback)
020 $a1451671865 (hardback)
020 $a9781451671889 (e-book)
020 $a1451671881 (e-book)
020 $a9781451671872 (trade paper)
020 $a1451671873 (trade paper)
024 $a40020842660
035 $a(OCoLC)746834559
035 $a(OCoLC)ocn746834559
035 $a(NNC)9438393
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dC#P$dCDX$dVP@$dBDX
042 $apcc
050 00 $aHF5415.1265$b.S385 2011
082 00 $a658.8/342$223
084 $aBUS016000$aBUS009000$aBUS069030$2bisacsh
100 1 $aSchwartz, Gary,$d1964-
245 14 $aThe impulse economy :$bunderstanding mobile shoppers and what makes them buy /$cGary Schwartz.
260 $aNew York :$bAtria Books,$c2011.
300 $aviii, 229 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $a""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--$cProvided by publisher.
520 $a"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--$cProvided by publisher.
650 0 $aInternet marketing.
650 0 $aTeleshopping.
650 0 $aConsumer behavior.
650 7 $aBUSINESS & ECONOMICS / Consumer Behavior.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Business Etiquette.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Economics / Theory.$2bisacsh
852 00 $boff,bus$hHF5415.1265$i.S385 2011