MARC Record from marc_columbia

LEADER: 02174cam a2200361 a 4500
001 9051398
005 20170918173710.0
008 110603s2011 nyu b 001 0 eng
010 $a 2011023484
020 $a9780385531733 (alk. paper)
020 $a0385531737 (alk. paper)
024 $a40019930120
035 $a(OCoLC)ocn694832859
035 $a(NNC)9051398
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dIK2$dVP@$dUPZ
042 $apcc
050 00 $aHF5415.32$b.L557 2011
082 00 $a658.8/343$223
100 1 $aLindström, Martin,$d1970-
245 10 $aBrandwashed :$btricks companies use to manipulate our minds and persuade us to buy /$cMartin Lindstrom.
250 $a1st ed.
260 $aNew York :$bCrown Business,$cc2011.
300 $axi, 291 p. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aBuy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us.
520 $aIn this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires--all in the service of taking our dollars.
650 0 $aConsumer behavior.
650 0 $aConsumers$xPsychology.
650 0 $aBrand choice$xPsychological aspects.
650 0 $aMarketing$xPsychological aspects.
650 0 $aNeuromarketing.
852 00 $bbus$hHF5415.32$i.L557 2011
852 00 $boff,bus$hHF5415.32$i.L557 2011