| Record ID | marc_columbia/Columbia-extract-20221130-019.mrc:36320711:1721 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-019.mrc:36320711:1721?format=raw |
LEADER: 01721cam a2200373 a 4500
001 9097737
005 20120117200007.0
008 110318s2011 nyu b 001 0 eng
010 $a 2011009633
020 $a9780307887320 (hardback)
020 $a0307887324 (hardback)
024 $a99945529082
035 $a(OCoLC)668188513
035 $a(OCoLC)ocn668188513
035 $a(NNC)9097737
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dBKL$dVP@
042 $apcc
050 00 $aHB801$b.S56 2011
082 00 $a658.8/343$222
084 $aBUS000000$2bisacsh
100 1 $aSlywotzky, Adrian J.
245 10 $aDemand :$bcreating what people love before they know they want it /$cAdrian J. Slywotzky ; with Karl Weber.
250 $a1st ed.
260 $aNew York :$bCrown Business,$cc2011.
300 $aviii, 357 p. ;$c25 cm.
504 $aIncludes bibliographical references and index.
520 $a"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--$cProvided by publisher.
650 0 $aDemand (Economic theory)
650 0 $aSupply and demand.
650 7 $aBUSINESS & ECONOMICS / General$2bisacsh
650 0 $aConsumption (Economics)
650 0 $aConsumers$xAttitudes.
700 1 $aWeber, Karl,$d1953-
852 00 $boff,bus$hHB801$i.S56 2011