| Record ID | marc_columbia/Columbia-extract-20221130-019.mrc:58639120:1615 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-019.mrc:58639120:1615?format=raw |
LEADER: 01615cam a2200349 a 4500
001 9171180
005 20120220191420.0
008 110526s2011 enka b 001 0 eng
010 $a 2011021594
019 $a751740688
020 $a9780749461812 (hardback)
020 $a0749461810 (hardback)
020 $a9780749461829
020 $a0749461829
024 $a40020233150
035 $a(OCoLC)713183255$z(OCoLC)751740688
035 $a(OCoLC)ocn713183255
035 $a(NNC)9171180
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dCDX$dUKMGB
042 $apcc
050 00 $aHD9970.5.C672$bT86 2011
082 00 $a381/.4566855$223
100 1 $aTungate, Mark,$d1967-
245 10 $aBranded beauty :$bhow marketing changed the way we look /$cMark Tungate.
260 $aLondon ;$aPhiladelphia, PA :$bKogan Page,$cc2011.
300 $aviii, 277 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aChasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
650 0 $aCosmetics industry.
650 0 $aBranding (Marketing)
650 0 $aAdvertising$xCosmetics.
852 00 $boff,bus$hHD9970.5.C672$iT86 2011