| Record ID | marc_columbia/Columbia-extract-20221130-019.mrc:70158275:1175 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-019.mrc:70158275:1175?format=raw |
LEADER: 01175cam a2200289 a 4500
001 9201588
005 20120220194745.0
008 101110s2011 caua b 001 0 eng d
020 $a9781849201889
020 $a1849201889
024 $a40020340634
035 $a(OCoLC)ocn681497759
035 $a(OCoLC)681497759
035 $a(NNC)9201588
040 $aBTCTA$cBTCTA$dYDXCP$dUKMGB$dCDX$dCKM
050 4 $aHF5414$b.S244 2011
245 04 $aThe Sage Handbook of Social Marketing /$cedited by Gerard Hastings, Kathryn Angus and Carol Bryant.
260 $aLos Angeles :$bSage,$c2011.
300 $axxvi, 442 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographic references and index.
505 1 $aSection 1: Theoretical debates -- Section 2: Marketing planning -- Section 3: Research: it's roles and techniques -- Section 4: Dancing with the Devil -- Section 5: Upstream and social change -- Section 6: Social marketing in practice: case studies.
650 0 $aSocial marketing$vHandbooks, manuals, etc.
650 0 $aBehavior modification.
700 1 $aHastings, Gerard.
700 1 $aAngus, Kathryn.
700 1 $aBryant, Carol A.
852 00 $boff,bus$hHF5414$i.S244 2011g