| Record ID | marc_columbia/Columbia-extract-20221130-020.mrc:11905202:1880 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-020.mrc:11905202:1880?format=raw |
LEADER: 01880cam a2200445 a 4500
001 9540792
005 20120823165843.0
008 071002s2010 enka b 001 0 eng
015 $aGBA788070$2bnb
015 $aGBA788070$2dnb
016 7 $a014235092$2Uk
019 $a182737300
020 $a9780230555365 (hbk.)
020 $a0230555365 (hbk.)
035 $a(OCoLC)ocn180470284
035 $a(OCoLC)180470284$z(OCoLC)182737300
035 $a(NNC)9540792
040 $aUKM$cUKM$dYDXCP$dBTCTA$dBAKER$dUBC$dBWKUK$dBWK$dHEBIS$dCDX$dBWX$dEYE$dVP@$dSHH$dTOH$dDEBBG$dTULIB
042 $aukscp
050 4 $aHD9999.L852$bO36 2010
082 04 $a658.872$222
084 $aQP 650$2rvk
100 1 $aOkonkwo, Uché.
245 10 $aLuxury online :$bstyles, strategies, systems /$cUché Okonkwo.
260 $aBasingstoke :$bPalgrave Macmillan,$cc2010.
300 $axxiv, 360 p. :$bill. (chiefly col.) ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $aThis title focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.
650 0 $aLuxury goods industry.
650 0 $aLuxuries$xMarketing.
650 0 $aElectronic commerce.
650 07 $aLuxusgütermarkt.$2swd
650 07 $aElectronic Commerce.$2swd
650 07 $aElectronic Commerce.$0(DE-588)4592128-3$2gnd
650 07 $aLuxusgut.$0(DE-588)4192138-0$2gnd
650 07 $aLuxusgüterindustrie.$0(DE-588)7674042-0$2gnd
650 07 $aMarketing.$0(DE-588)4037589-4$2gnd
650 07 $aOnline-Marketing.$0(DE-588)7706419-7$2gnd
856 $uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018978190&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA$zInhaltsverzeichnis
852 00 $boff,bus$hHD9999.L852$iO36 2010g