MARC Record from marc_columbia

LEADER: 02344cam a2200397 a 4500
001 9523976
005 20140922170058.0
008 110210s2010 njua b 000 0 eng d
010 $a 2011280326
019 $a567008076$a567020754$a667877652$a670997714
020 $a9780470876411 (pbk. : alk. paper)
020 $a0470876417
035 $a(OCoLC)ocn648031756
035 $a(OCoLC)648031756$z(OCoLC)567008076$z(OCoLC)567020754$z(OCoLC)667877652$z(OCoLC)670997714
035 $a(NNC)9523976
040 $aSINPL$beng$cSINPL$dDLC$dBTCTA$dYDXCP$dTEF$dTXA$dCDX$dYBM$dVP@$dKPLCP$dDEBSZ$dTTU$dU5D$dBDX$dTULIB$dFDA$dLML$dLMR
042 $alccopycat
050 00 $aHD30.28$b.O778 2010
082 04 $a658.4/012$222
100 1 $aOsterwalder, Alexander.
245 10 $aBusiness model generation :$ba handbook for visionaries, game changers, and challengers /$cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
260 $aHoboken, NJ :$bWiley,$cc2010.
300 $a278 p. :$bill. (some col.) ;$c19 x 25 cm.
520 $aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
504 $aIncludes bibliographical references (p. 278).
505 0 $a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
650 0 $aBusiness planning.
650 0 $aNew business enterprises.
650 0 $aStrategic planning.
650 7 $aInnovationsmanagement.$2swd
650 7 $aBusiness and Management.$2eflch
700 1 $aPigneur, Yves.
700 1 $aClark, Tim,$d1956-
852 00 $bbus$hHD30.28$i.O778 2010
852 00 $bbus$hHD30.28$i.O778 2010
852 00 $bleh$hHD30.28$i.O778 2010