| Record ID | marc_columbia/Columbia-extract-20221130-020.mrc:65793341:2314 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-020.mrc:65793341:2314?format=raw |
LEADER: 02314cam a2200361 a 4500
001 9751860
005 20121217173618.0
008 101202s2011 enka b 001 0 eng
010 $a 2010050393
019 $a660533403
020 $a9780470669976 (pbk.)
020 $a0470669977 (pbk.)
024 $a99950580251
035 $a(OCoLC)690904721$z(OCoLC)660533403
035 $a(OCoLC)ocn690904721
035 $a(NNC)9751860
040 $aDLC$cDLC$dYDX$dYDXCP$dUKM$dVP@$dBWX
042 $apcc
050 00 $aHF5415.13$b.M255 2011
082 00 $a658.8/02$222
084 $aBUS058000$2bisacsh
100 1 $aMcDonald, Malcolm.
245 10 $aMarketing plans :$bhow to prepare them, how to use them /$cMalcolm McDonald, Hugh Wilson.
250 $a7th ed.
260 $aChichester, West Sussex, U.K. :$bWiley,$c2011.
300 $axvi, 573 p. :$bill. (some col.) ;$c25 cm.
520 $a"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."--$cProvided by publisher.
520 $a"This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xPlanning.
700 1 $aWilson, Hugh,$d1962-
852 00 $boff,bus$hHF5415.13$i.M255 2011