MARC Record from marc_columbia

LEADER: 02975pam a2200337 a 4500
001 9751878
005 20121217173621.0
008 120427s2013 caua b 001 0 eng
010 $a 2012017340
020 $a9781412983136 (cloth)
020 $a1412983134 (cloth)
024 $a99950585844
035 $a(OCoLC)ocn785874844
035 $a(OCoLC)785874844
035 $a(NNC)9751878
040 $aDLC$beng$cDLC$dBTCTA$dNhCcYBP
042 $apcc
050 00 $aHM1196$b.P47 2013
082 00 $a153.8/52$223
245 04 $aThe SAGE handbook of persuasion :$bdevelopments in theory and practice /$cedited by James Price Dillard, Lijiang Shen.
246 3 $aHandbook of persuasion
250 $a2nd ed.
260 $aThousand Oaks, Calif. :$bSAGE,$cc2013.
300 $a447 p. :$bill. ;$c27 cm.
504 $aIncludes bibliographical references and indexes.
505 0 $aFundamental issues -- Persuasion in the rhetorical tradition / J. Michael Hogan -- The effects of message features : content, structure, and style / Lijiang Shen & Elizabeth Bigsby -- Media influence as persuasion / Lance Holbert & John M. Tchernev -- Outcomes of persuasion : behavioral, cognitive, and social / Nancy Rhodes & David R. Ewoldsen -- On being persuaded : some basic distinctions / Gerald R. Miller -- Theories, perspectives, and traditions -- Discrepancy models of belief change / Edward L. Fink & Deborah A. Cai -- Functional attitude theory / Christopher Carpenter, Franklin J. Boster, & Kyle R. Andrews -- Reasoned action theory : persuasion as belief-based behavior change / Marco Yzer -- The elaboration likelihood model / Daniel J. O'Keefe -- Affect and persuasion / James Price Dillard & Kiwan Seo -- Reactance theory and persuasion / Brian L. Quick, Lijiang Shen, & James Price Dillard -- Fear appeals / Paul A. Mongeau -- Narrative persuasion / Rick Busselle & Helena Bilandzic -- Inoculation theory / Joshua Compton -- Supportive and persuasive communication : theoretical intersections / Graham D. Bodie -- Contexts, settings, and applications -- Political persuasion / Richard M. Perloff -- Persuasive strategies in health campaigns / Charles K. Atkin & Charles T. Salmon -- The siren's call : mass media and drug prevention / William D. Crano, Jason T. Siegel, & Eusebio M. Alvaro -- Persuasion in the marketplace : how theories of persuasion apply to marketing and advertising / L. J. Shrum, Min Liu, Mark Nespoli, & Tina M. Lowrey -- Persuasion in the legal setting / John C. Reinard -- Persuading in the small group context / Franklin J. Boster -- When presumed influence turns real : an indirect route of media influence / Ye Sun -- How does technology persuade?: theoretical mechanisms for persuasive technologies / S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, Akshaya Sreenivasan.
650 0 $aPersuasion (Psychology)$xSocial aspects.
650 0 $aPersuasion (Rhetoric)
700 1 $aDillard, James Price.
700 1 $aShen, Lijiang.
852 00 $bleh$hHM1196$i.P47 2013