MARC Record from marc_columbia

LEADER: 02887pam a2200457 i 4500
001 10294241
005 20130722152537.0
008 130129s2013 nyu b 001 0 eng
010 $a 2012047197
020 $a9780415659321 (hardback)
020 $a0415659329 (hardback)
020 $z9780203074992 (ebook)
024 $a40022296948
035 $a(OCoLC)798061894
035 $a(OCoLC)ocn798061894
035 $a(NNC)10294241
040 $aDLC$beng$erda$cDLC$dBTCTA$dOCLCO$dYDXCP$dNhCcYBP
042 $apcc
050 00 $aPN4784.C615$bD74 2013
082 00 $a302.23/1$223
084 $aSOC052000$aCOM060140$aHIS054000$2bisacsh
100 1 $aDrew, Jesse,$d1955-
245 12 $aA social history of contemporary democratic media /$cJesse Drew.
264 1 $aNew York :$bRoutledge,$c2013.
300 $axii, 224 pages ;$c24 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aRoutledge research and cultural and media studies ;$v50
520 $a"The last few decades have helped dispel the myth that media should remain driven by high-end professionals and market share. This book puts forward the concept of "communications from below" in contrast to the "globalization from above" that characterizes many new developments in international organization and media practices. By examining the social and technological roots that influence current media evolution, Drew allows readers to understand not only the Youtubes and Facebooks of today, but to anticipate the trajectory of the technologies to come. Beginning with a look at the inherent weaknesses of the U.S. broadcasting model of mass media, Drew outlines the early 1960s and 1970s experiments in grassroots media, where artists and activists began to re-engineer electronic technologies to target local communities and underserved audiences. From these local projects emerged national and international communications projects, creating production models, social networks and citizen expectations that would challenge traditional means of electronic media and cultural production. Drew's perspective puts the social and cultural use of the user at the center, not the particular media form. Thus the structure of the book focuses on the local, the national, and the global desire for communications, regardless of the means"--Provided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aCitizen journalism.
650 0 $aSocial media.
650 0 $aDigital media.
650 0 $aLocal mass media.
650 0 $aMass media$xHistory.
650 7 $aSOCIAL SCIENCE / Media Studies.$2bisacsh
650 7 $aCOMPUTERS / Web / Social Networking.$2bisacsh
650 7 $aHISTORY / Social History.$2bisacsh
830 0 $aRoutledge research in cultural and media studies ;$v50.
852 00 $bjou$hPN4784.C615$iD74 2013