MARC Record from marc_columbia

LEADER: 03439cam a22005054a 4500
001 10321628
005 20200326064508.0
008 110614s2011 nyua b 000 0 eng
010 $a 2011006319
020 $a9780143118756 (pbk.)
020 $a0143118757 (pbk.)
024 8 $a3656251
024 $a99984049339
035 $a(OCoLC)ocn609540048
035 $a(NNC)10321628
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dWIQ$dVP@$dBWX$dCDX$dVET$dOSU$dYUS$dBDX$dOCLCF
042 $apcc
050 00 $aBF637.N4$bF57 2011
082 00 $a158/.5$222
100 1 $aFisher, Roger,$d1922-2012.
245 10 $aGetting to yes :$bnegotiating agreement without giving in /$cby Roger Fisher and William Ury, with Bruce Patton, editor.
250 $a3rd ed., rev. ed.
260 $aNew York :$bPenguin,$c2011.
300 $axxix, 204 p. :$bill. ;$c20 cm.
504 $aIncludes bibliographical references.
520 $a"Since it was first published in 1981 Getting to Yes has become a central book in the Business Canon: the key text on the psychology of negotiation. Its message of "principled negotiations"--finding acceptable compromise by determining which needs are fixed and which are flexible for negotiating parties--has influenced generations of businesspeople, lawyers, educators and anyone who has sought to achieve a win-win situation in arriving at an agreement. It has sold over 8 million copies worldwide in 30 languages, and since it was first published by Penguin in 1991 (a reissue of the original addition with Bruce Patton as additional coauthor) has sold over 2.5 million copies--which places it as the #10 bestselling title overall in Penguin Books, and #3 bestselling nonfiction title overall. We have recently relicensed the rights to Getting to Yes, and will be doing a new revised edition--a 30th anniversary of the original publication and 20th of the Penguin edition. The authors will be bringing the book up to date with new material and a assessment of the legacy and achievement of Getting to Yes after three decades"--$cProvided by publisher.
505 00 $gCh. 1.$tDon't Bargain Over Positions --$gCh. 2.$tSeparate the People from the Problem --$gCh. 3.$tFocus on Interests, Not Positions --$gCh. 4.$tInvent Options for Mutual Gain --$gCh. 5.$tInsist on Using Objective Criteria --$gCh. 6.$tWhat If They Are More Powerful? (Develop Your BATNA - Best Alternative To A Negotiated Agreement) --$gCh. 7.$tWhat If They Won't Play? (Use Negotiation Jujitsu) --$gCh. 8.$tWhat If They Use Dirty Tricks? (Taming the Hard Bargainer)
650 0 $aNegotiation.
650 2 $aNegotiating.
650 7 $aNegotiation.$2fast$0(OCoLC)fst01035551
700 1 $aUry, William.
700 1 $aPatton, Bruce.
856 42 $3Cover image$uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers_and_Media/Covers/2008_2009_New_Covers/9780143118756.jpg
856 4 $3Cover image$uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9780143118756.jpg
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852 00 $bbus$hBF637.N4$iF57 2011
852 00 $bbus$hBF637.N4$iF57 2011
852 00 $bbar$hBF637.N4$iF57 2011
852 00 $bbar$hBF637.N4$iF57 2011
852 00 $bleh$hBF637.N4$iF57 2011
852 00 $bglx$hBF637.N4$iF57 2011
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852 00 $bglx$hBF637.N4$iF57 2011
852 00 $bglx$hBF637.N4$iF57 2011