| Record ID | marc_columbia/Columbia-extract-20221130-021.mrc:93963869:1576 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-021.mrc:93963869:1576?format=raw |
LEADER: 01576cam a2200385 i 4500
001 10258351
005 20130617221639.0
008 130124s2013 paua b 001 0 eng
010 $a 2013001743
020 $a9781466640948 (hardcover)
020 $a1466640944 (hardcover)
020 $z9781466640955 (ebook)
020 $z9781466640962 (print & perpetual access)
024 $a99953566304
035 $a(OCoLC)825646715
035 $a(OCoLC)ocn825646715
035 $a(NNC)10258351
040 $aDLC$erda$beng$cDLC$dYDX$dOCLCO$dYDXCP
042 $apcc
050 00 $aHF5416.5$b.M36 2013
082 00 $a658.8/02$223
245 00 $aMarketing decision making and the management of pricing :$bsuccessful business tools /$cRajagopal.
264 1 $aHershey, PA :$bBusiness Science Reference,$c[2013]
300 $axii, 261 pages :$billustrations ;$c29 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $aIncludes bibliographical references and index.
520 $a"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
650 0 $aPricing.
650 0 $aStrategic planning.
700 0 $aRajagopal,$d1957-
830 0 $aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series.
852 00 $boff,bus$hHF5416.5$i.M36 2013