MARC Record from marc_columbia

LEADER: 03260cam a2200445 i 4500
001 10509072
005 20141020150911.0
008 120719s2013 maua b 001 0 eng
010 $a 2012026833
016 7 $a016198996$2Uk
019 $a858881187
020 $a9780262018760 (hardcover : alk. paper)
020 $a0262018764 (hardcover : alk. paper)
024 8 $a40022068902
029 1 $aAU@$b000050701967
029 1 $aNZ1$b14788099
029 1 $aLQU$b734169
035 $a(OCoLC)ocn802183087
035 $a(OCoLC)802183087$z(OCoLC)858881187
035 $a(NNC)10509072
040 $aDLC$beng$erda$cDLC$dYDX$dOCLCO$dYDXCP$dBTCTA$dUKMGB$dBDX$dBWX$dYUS$dCDX$dCOO$dMUU$dPUL$dSTF$dWEX$dOCLCQ$dOCLCF
042 $apcc
050 00 $aHC79.E5$bD346 2013
082 00 $a658.4/083$223
100 1 $aDauvergne, Peter.
245 10 $aEco-Business :$ba Big-Brand Takeover of Sustainability /$cPeter Dauvergne and Jane Lister.
264 1 $aCambridge, Massachusetts :$bMIT Press,$c2013.
300 $ax, 194 pages :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aAcknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index.
520 $a"McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth."--Publisher's website.
650 0 $aSustainable development.
650 0 $aBranding (Marketing)
700 1 $aLister, Jane.
852 00 $bbar,stor$hHC79.E5$iD346 2013
852 00 $bbar$hHC79.E5$iD346 2013
852 00 $boff,leh$hHC79.E5$iD346 2013