MARC Record from marc_columbia

LEADER: 04377cam a2200601 i 4500
001 11359177
005 20150526225240.0
008 140203s2014 maua b s001 0 eng
010 $a 2013048750
019 $a867765742
020 $a9781625340924 (hardcover)
020 $a1625340923 (hardcover)
020 $a9781625340931 (pbk.)
020 $a1625340931 (pbk.)
024 $a99962590401
024 8 $a40023616914
035 $a(OCoLC)867765675$z(OCoLC)867765742
035 $a(OCoLC)ocn867765675
035 $a(NNC)11359177
040 $aDLC$beng$erda$cDLC$dYDX$dYDXCP$dBTCTA$dBDX$dCDX$dYUS$dOCLCF$dOCLCO$dEDX
042 $apcc
043 $an-us-ny$an-us---
050 00 $aZ473.A48$bC58 2014
082 00 $a070.509747/10904$223
100 1 $aClements, Amy Root,$d1967-
245 14 $aThe art of prestige :$bthe formative years at Knopf, 1915-1929 /$cAmy Root Clements.
264 1 $aAmherst :$bUniversity of Massachusetts Press,$c[2014]
300 $axi, 206 pages :$billustrations ;$c25 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aStudies in print culture and the history of the book
504 $aIncludes bibliographical references (pages 171-192) and index.
505 0 $aEducating a future publisher -- Apprenticeships and partnerships -- The Borzoi abroad -- Producing American literature -- Distinctive by design -- Bookselling and the Borzoi -- A majestic brand.
520 $a"In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancée, Blanche Wolf, the firm soon developed a reputation for excellence, quickly overcoming outsider status to forge a unique identity that has endured well past its founders' lifetimes. Capturing the little-known early history of Knopf, The Art of Prestige explores the origins of the company's rise to success during the Jazz Age, when Alfred and Blanche established themselves as literary impresarios on both sides of the Atlantic. Drawing on key archival documents from all phases of the publishing process, Amy Root Clements reconstructs the turning points and rhetorical exchanges that made Knopf's initial books noteworthy, from the acquisitions process to design, consumer marketing, and bookselling. Lasting cornerstones of the young firm include alliances with pivotal figures in the world of graphic arts and book production and with European publishers who brought numerous Nobel Prize winners to the Borzoi list during the company's first fifteen years. Other featured luminaries include the American authors Willa Cather, Dashiell Hammett, and Langston Hughes. The Art of Prestige also examines Alfred Knopf's ancestry, up-bringing, and formal education at Columbia, as well as his apprenticeships with Frank Nelson Doubleday and Mitchell Kennerley -- factors that would influence his business decisions for years to come. The result is a portrait of innovative branding that seamlessly merged book production with book promotion in a literary landscape that was ripe for transformation." -- Amazon.com, viewed September 8., 2014
610 20 $aAlfred A. Knopf, Inc.$xHistory.
600 10 $aKnopf, Alfred A.,$d1892-1984.
600 10 $aKnopf, Blanche W.,$d1894-1966.
600 17 $aKnopf, Alfred A.,$d1892-1984.$2fast$0(OCoLC)fst00178556
600 17 $aKnopf, Blanche W.,$d1894-1966.$2fast$0(OCoLC)fst00405167
610 27 $aAlfred A. Knopf, Inc.$2fast$0(OCoLC)fst00515697
650 0 $aPublishers and publishing$zNew York (State)$zNew York$xHistory$y20th century.
650 0 $aLiterature publishing$zUnited States$xHistory$y20th century.
650 0 $aAuthors and publishers$zUnited States$xHistory$y20th century.
650 7 $aAuthors and publishers.$2fast$0(OCoLC)fst00821733
650 7 $aLiterature publishing.$2fast$0(OCoLC)fst01000111
650 7 $aPublishers and publishing.$2fast$0(OCoLC)fst01083463
651 7 $aNew York (State)$zNew York.$2fast$0(OCoLC)fst01204333
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
648 7 $a1900 - 1999$2fast
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
830 0 $aStudies in print culture and the history of the book.
852 00 $bglx$hZ473.A48$iC58 2014