MARC Record from marc_columbia

LEADER: 04501cam a2200733 i 4500
001 11388170
005 20221119225153.0
006 m o d
007 cr cnu---unuuu
008 141122s2015 enk ob 001 0 eng d
035 $a(OCoLC)ocn896794741
035 $a(NNC)11388170
040 $aEBLCP$beng$epn$cEBLCP$dN$T$dIDEBK$dCDX$dN$T$dE7B$dUIU$dZCU$dOCLCQ$dOCLCO$dDEBSZ$dOCLCO$dUKMGB$dBDX$dYDXCP$dOCLCO$dOCLCQ$dOCLCO$dTYFRS$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dLVT$dZ5A$dOCLCQ$dMERUC$dOCLCF$dAU@$dOCLCQ$dLEAUB$dUKAHL$dOCLCQ$dU9X$dUKSSU$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ
016 7 $a016966266$2Uk
016 7 $a016931431$2Uk
019 $a894609479$a898157550$a958103189$a972057855$a1058483285$a1154193594$a1205390068$a1205408256$a1229819825
020 $a9781135006150$q(electronic bk.)
020 $a1135006156$q(electronic bk.)
020 $a9780203727836
020 $a0203727835
020 $a9781135006143
020 $a1135006148
020 $a113500613X
020 $a9781135006136
020 $z9780415856164
020 $z0415856167
020 $z9780415856171
020 $z0415856175
035 $a(OCoLC)896794741$z(OCoLC)894609479$z(OCoLC)898157550$z(OCoLC)958103189$z(OCoLC)972057855$z(OCoLC)1058483285$z(OCoLC)1154193594$z(OCoLC)1205390068$z(OCoLC)1205408256$z(OCoLC)1229819825
050 4 $aHF5415.1265
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.9$223
084 $aBUS000000$aBUS043000$aBUS043010$2bisacsh
049 $aZCUA
100 1 $aCharlesworth, Alan,$d1956-$eauthor.
245 13 $aAn introduction to social media marketing /$cAlan Charlesworth.
260 $aLondon [England] :$bRoutledge,$c2015.
300 $a1 online resource (251 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
588 0 $aPrint version record.
520 $a"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: - Blogs - Mobile Marketing - Online communities' social networks - Strategic SMM - And much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"--$cProvided by publisher
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. Strategic social media marketing -- pt. 2. Operational social media marketing.
650 0 $aInternet marketing.
650 0 $aOnline social networks$xEconomic aspects.
650 0 $aSocial media$xEconomic aspects.
650 6 $aMarketing sur Internet.
650 6 $aRéseaux sociaux (Internet)$xAspect économique.
650 6 $aMédias sociaux$xAspect économique.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aSocial media$xEconomic aspects.$2fast$0(OCoLC)fst01767769
650 7 $aBusiness and Management.$2ukslc
776 08 $iPrint version:$z9780415856164
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio11388170$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS