MARC Record from marc_columbia

LEADER: 03038cam a2200433 i 4500
001 11038758
005 20150216132014.0
008 141121s2014 enkacf e b 001 0deng
020 $a9781781253601 (paperback)
020 $a1781253609 (paperback)
020 $a9781782831136$q(eISBN)
020 $a1782831134$q(eISBN)
035 $a(OCoLC)ocn897488507
035 $a(OCoLC)897488507
035 $a(NNC)11038758
040 $aAU@$beng$erda$cAU@$dOCLCO$dNLGGC$dCUV
043 $ae-ne---
082 04 $a338.76633092$223
090 $aHD9397.N44$bH457 2014
100 1 $aSmit, Barbara,$eauthor.
245 14 $aThe Heineken story :$bthe remarkably refreshing tale of the beer that conquered the world /$cBarbara Smit.
246 30 $aRemarkably refreshing tale of the beer that conquered the world
264 1 $aLondon :$bProfile Books,$c2014.
264 4 $c©2014
300 $ax, 342 pages, 8 unnumbered pages of plates :$billustrations, portraits ;$c20 cm.
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references 306-309 and index.
505 0 $aMachine generated contents note: 1.All or Nothing! -- 2.Bier soll sein! -- 3.The Dutch Beer King of Manhattan -- 4.Our Young Friend -- 5.Gulping Down Amstel -- 6.The Making of Freddy -- 7.Refreshing the UK -- 8.Fortress Europe -- 9.The Kidnapping -- 10.Losing Its Fizz -- 11.Taking Over New York -- 12.The Uncrowned Beer King -- 13.The Beer Wars -- 14.After Freddy -- 15.Last Round.
520 $aHeineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.--Publisher's website.
610 20 $aHeineken's Bierbrouwerij Maatschappij.
600 10 $aHeineken, Alfred Henry,$d1923-2002.
650 0 $aBrewing industry$zNetherlands$xHistory.
650 0 $aBreweries$zNetherlands$xHistory.
600 14 $aHeineken, Alfred$q(Alfred Henry),$d1923-2002.$0(NL-LeOCL)097582891
610 24 $aHeineken's Bierbrouwerij Maatschappij.$0(NL-LeOCL)138515174
852 00 $boff,bus$hHD9397.N44$iH457 2014g