MARC Record from marc_columbia

LEADER: 04632cam a2200469 i 4500
001 11134906
005 20150324213715.0
008 140310t20152015nyua b 001 0 eng
010 $a 2014007778
019 $a870292627$a894025337
020 $a9780415833103$qhardcover
020 $a0415833108$qhardcover
020 $a9780415833110$qpaperback
020 $a0415833116$qpaperback
020 $z9780203495735$qelectronic bk.
024 8 $a40024266231
024 $a99961162092
035 $a(OCoLC)870289935$z(OCoLC)870292627$z(OCoLC)894025337
035 $a(OCoLC)ocn870289935
035 $a(NNC)11134906
040 $aDLC$beng$erda$cDLC$dYDX$dBTCTA$dYDXCP$dBDX$dOCLCF$dOCLCO$dOCLCQ$dYUS
042 $apcc
050 00 $aP91.3$b.C73 2015
082 00 $a302.2/0721$223
084 $aSOC024000$aSOC019000$aSOC052000$2bisacsh
100 1 $aCroucher, Stephen Michael,$d1978-$eauthor.
245 10 $aUnderstanding communication research methods :$ba theoretical and practical approach /$cStephen M. Croucher and Daniel Cronn-Mills.
264 1 $aNew York, NY :$bRoutledge,$c2015.
300 $a360 pages ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book clearly illustrates practical applications and offers students an engaging how-to approach that draws from scholarship, real-life, and popular culture. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises. Each methods chapter includes a sample research paper written by an undergraduate student, accompanied by detailed explanations of the what, how, and why of the decisions that went into the research methods of the paper. These actual examples of student research provide a unique and approachable guide: students are given the opportunity to model their own work on their peers, while also reviewing the different decisions that might have influenced the direction and nature of the research.Comprehensive, innovative, and focused on the student, this book provides a valuable resource for instructors teaching an undergraduate course in research methods. Easy to follow and written directly for the undergraduate student, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves"--$cProvided by publisher.
520 $a"Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book clearly illustrates practical applications and offers students an engaging how-to approach that draws from scholarship, real-life, and popular culture. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises. Each methods chapter includes a sample research paper written by an undergraduate student, accompanied by detailed explanations of the what, how, and why of the decisions that went into the research methods of the paper. These actual examples of student research provide a unique and approachable guide: students are given the opportunity to model their own work on their peers, while also reviewing the different decisions that might have influenced the direction and nature of the research. Comprehensive, innovative, and focused on the student, this book provides a valuable resource for instructors teaching an undergraduate course in research methods. Easy to follow and written directly for the undergraduate student, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves"--$cProvided by publisher.
650 0 $aCommunication$xResearch$xMethodology.
650 7 $aSOCIAL SCIENCE$xResearch.$2bisacsh
650 7 $aSOCIAL SCIENCE$xMethodology.$2bisacsh
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aCommunication$xResearch$xMethodology.$2fast$0(OCoLC)fst00870005
700 1 $aCronn-Mills, Daniel,$eauthor.
852 00 $bjou$hP91.3$i.C73 2015