MARC Record from marc_columbia

LEADER: 03574cam a22005414a 4500
001 11161743
005 20150324214159.0
008 050512s2005 nyua b 001 0 eng
010 $a 2005013775
019 $a57637776
020 $a1845200810 (pbk.)
020 $a9781845200817 (pbk.)
020 $a1845200802 (cloth)
020 $a9781845200800 (cloth)
024 $a99961379152
035 $a(OCoLC)ocm60375460
035 $a(OCoLC)60375460$z(OCoLC)57637776
035 $a(NNC)11161743
040 $aDLC$beng$cDLC$dUKM$dBWKUK$dBAKER$dCOO$dPUL$dOCLCQ$dBTCTA$dYDXCP$dTTU$dIG#$dUAB$dBTN$dGEBAY$dOCLCQ$dBDX$dOCLCF$dDEBBG
042 $apcc
050 00 $aGV716$b.G57 2005
082 00 $a796/.0698$222
084 $aQQ 980$2rvk
084 $aSPO 571f$2stub
084 $aZX 6900$2rvk
084 $aZX 6920$2rvk
245 00 $aGlobal sport sponsorship /$cedited by John Amis and T. Bettina Cornwell.
260 $aNew York, NY, USA :$bBerg,$c2005.
300 $ax, 326 p. :$bill. ;$c24 cm.
490 1 $aSport, commerce and culture
504 $aIncludes bibliographical references and index.
505 0 $aSport sponsorship in a global age / John Amis and T. Bettina Cornwell -- Historical hangovers or burning possiblilities: regulation and adaptation in global tobacco and alcohol sponsorship / Robert Sparks, Timothy Dewhirst, Shannon Jette and Amanda Schweinbenz -- The spatial logics of global sponsorship; corporate capital, cola wars and cricket / Michael Silk and David Andrews -- Global adidas: sport, clelebrity and the marketing of difference / Andrew D. Graninger, Joshua I. Newman and David L. Andrews -- Sports sponsorship and tourism flows / Mike Weed -- The [E-] business of sport sponsorship / Detlev Zwick and Oliver Dieterle -- Global sport sponsorship: towards a strategic understanding / Don Roy -- Image transfer in global sport sponsorship: theoretical support and boundary conditions / Kevin Gwinner -- Using the Olympics and FIFA world cup to enhance global brand equity: a case study of two companies in the payment services category / Robert Madrigal, Colleen Bee and Monica LaBarge.
520 1 $a"Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines." "Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries."--Jacket.
650 0 $aSports sponsorship.
650 0 $aSports and globalization.
650 07 $aSportsponsoring.$2swd
650 07 $aGlobalisierung.$2swd
650 7 $aSports and globalization.$2fast$0(OCoLC)fst01736254
650 7 $aSports sponsorship.$2fast$0(OCoLC)fst01130760
650 07 $aGlobalisierung.$0(DE-588)4557997-0$2gnd
650 07 $aSportsponsoring.$0(DE-588)4207428-9$2gnd
655 4 $aAufsatzsammlung.
700 1 $aAmis, John,$d1968-
700 1 $aCornwell, T. Bettina.
776 08 $iOnline version:$tGlobal sport sponsorship.$dNew York, NY, USA : Berg, 2005$w(OCoLC)605480069
776 08 $iOnline version:$tGlobal sport sponsorship.$dNew York, NY, USA : Berg, 2005$w(OCoLC)607675289
830 0 $aSport, commerce and culture.
852 00 $bglx$hGV716$i.G57 2005