| Record ID | marc_columbia/Columbia-extract-20221130-024.mrc:120920477:1784 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-024.mrc:120920477:1784?format=raw |
LEADER: 01784cam a2200469 a 4500
001 11690508
005 20160223151115.0
008 070927s2008 maua b 001 0 eng
010 $a 2007040349
015 $aGBA790304$2bnb
016 7 $a014275810$2Uk
019 $a156810217$a181068240$a779906690
020 $a9780073529844 (alk. paper)
020 $a0073529842 (alk. paper)
020 $a9780071263634 (pbk.)
020 $a0071263632 (pbk.)
035 $a(OCoLC)ocn173509457
035 $a(OCoLC)173509457$z(OCoLC)156810217$z(OCoLC)181068240$z(OCoLC)779906690
035 $a(NNC)11690508
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dBAKER$dC#P$dBWX$dTSU$dUKM$dNLGGC$dTULIB$dOCLCO$dOCLCF$dOCLCQ$dOCLCO
043 $an-us---
050 00 $aHF5415.13$b.L395 2008
082 00 $a658.8/02$222
084 $a85.40$2bcl
100 1 $aLehmann, Donald R.
245 10 $aAnalysis for marketing planning /$cDonald R. Lehmann, Russell S. Winer.
250 $a7th ed.
260 $aBoston :$bMcGraw-Hill Irwin,$c©2008.
300 $axii, 299 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$zUnited States$xManagement.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aMarketing.$2gtt
650 17 $aStrategische planning.$2gtt
700 1 $aWiner, Russell S.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0803/2007040349-t.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0803/2007040349-d.html
852 00 $boff,bus$hHF5415.13$i.L395 2008