MARC Record from marc_columbia

LEADER: 04418cam a2200457 i 4500
001 11819238
005 20160420174605.0
008 151029t20162016enka b 001 0 eng
010 $a 2015021348
020 $a9781137492425$q(hardcover)
020 $a1137492422$q(hardcover)
024 $a99966511863
035 $a(OCoLC)ocn917339863
035 $a(OCoLC)917339863
035 $a(NNC)11819238
040 $aDLC$beng$erda$cDLC$dYDX$dBTCTA$dBDX$dYDXCP$dCDX$dOCLCF$dOCLCQ
050 00 $aHD9370.5$b.F55 2016
082 00 $a663/.200688$223
084 $aBUS043020$aBUS063000$aANT051000$2bisacsh
100 1 $aFlint, Daniel J.,$eauthor.
245 10 $aContemporary wine marketing and supply chain management :$ba global perspective /$cDaniel J. Flint, Paola Signori, and Susan L. Golicic.
264 1 $aHoundmills, Basingstoke, Hampshire ;$aNew York, NY :$bPalgrave Macmillan,$c2016.
264 4 $c©2016
300 $axix, 245 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive."--$cProvided by publisher.
520 $a"Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Combined with contemporary expertise in brand management, sales, research, social media and more, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive"--$cProvided by publisher.
505 8 $aMachine generated contents note: -- List of Tables -- List of Figures -- List of Images -- Acknowledgements -- Introduction -- 1. A Global Overview of Wine -- 2. Forms of Markets -- 3. Organizational Foundations -- 4. Relationships -- 5. Innovation and Experimentation -- 6. Sustainability -- 7. Brand Management Fundamentals -- 8. Supply Chain Design -- 9. Market Research -- 10. Contemporary Branding Tactics -- 11. Toward Communication 4.0 -- 12. Selling -- 13. Supply Chain Management -- 14. Performance Diagnosis -- 15. Conclusions and the Future of Wine Marketing and SCM.
650 0 $aWine industry$xMarketing.
650 0 $aStrategic planning.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xIndustrial.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xStrategic Planning.$2bisacsh
650 7 $aANTIQUES & COLLECTIBLES$xWine.$2bisacsh
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
650 7 $aWine industry$xMarketing.$2fast$0(OCoLC)fst01175974
700 1 $aSignori, Paola,$eauthor.
700 1 $aGolicic, Susan L.,$eauthor.
852 00 $boff,bus$hHD9370.5$i.F55 2016