| Record ID | marc_columbia/Columbia-extract-20221130-024.mrc:190935068:2786 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-024.mrc:190935068:2786?format=raw |
LEADER: 02786cam a2200529 i 4500
001 11894208
005 20160718150604.0
008 150911t20162016enk b 001 0 eng
010 $a 2015023184
019 $a913768018
020 $a9781138848221$qhardcover
020 $a1138848220$qhardcover
020 $z9781315726151$qelectronic book
024 $a99967287887
035 $a(OCoLC)922291202$z(OCoLC)913768018
035 $a(OCoLC)ocn922291202
035 $a(NNC)11894208
040 $aDLC$erda$beng$cDLC$dYDX$dOCLCF$dYDXCP$dOCLCO$dBDX$dBTCTA$dGBVCP$dPUL$dOCLCO$dCDX
042 $apcc
043 $ae-gx---
050 00 $aZ285.6$b.F85 2016
082 00 $a381/.45002094309034$223
100 1 $aFullerton, Ronald A.,$eauthor.
245 14 $aThe foundations of marketing practice :$ba history of book marketing in Germany /$cRonald A. Fullerton.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2016.
264 4 $c©2016
300 $a202 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aRoutledge studies in the history of marketing ;$v2
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction : the role of marketing in the growth of the German book markets, 1815-1890 -- Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- The regular book market explodes, 1820-1843 -- Engines of growth : dynamic and entrepreneurial marketing 1820-1843 -- The mass book market, 1820-1870 -- The decline and recovery of the regular trade, 1843-1866 -- The book market of the regular trade at mid-century, 1843-1866 -- Good times, 1867-1888 : the middle and upper class book market after mid-century -- The mass book market explodes, 1870-1890 -- Conclusion : the role of dynamic high capitalist marketing practice in the German book markets.
650 0 $aBooks$zGermany$xMarketing$xHistory$y19th century.
650 0 $aBook industries and trade$zGermany$xHistory$y19th century.
650 7 $aBook industries and trade.$2fast$0(OCoLC)fst00836171
650 7 $aBooks$xMarketing.$2fast$0(OCoLC)fst00836426
651 7 $aGermany.$2fast$0(OCoLC)fst01210272
648 7 $a1800 - 1899$2fast
650 7 $aBuch$0(DE-601)091352932$0(DE-STW)13650-3$2stw
650 7 $aBuchhandel$0(DE-601)091352975$0(DE-STW)13197-4$2stw
650 7 $aMarketing$0(DE-601)091376297$0(DE-STW)12766-3$2stw
650 7 $aHandelsgeschichte$0(DE-601)09136518X$0(DE-STW)13462-4$2stw
650 7 $aDeutschland$0(DE-601)091354749$0(DE-STW)18012-3$2stw
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
830 0 $aRoutledge studies in the history of marketing ;$v2.
852 00 $bglx$hZ285.6$i.F85 2016