MARC Record from marc_columbia

LEADER: 03483cam a2200481 i 4500
001 11562548
005 20151117180948.0
008 140623t20152015maua 001 0 eng
010 $a 2014024248
020 $a9781138775008$q(hbk.)
020 $a1138775002
020 $a9781138775053$q(pbk.)
020 $a1138775053$q(pbk.)
020 $z9781315773490$q(electronic bk.)
024 $a99964136794
035 $a(OCoLC)ocn881824286
035 $a(OCoLC)881824286
035 $a(NNC)11562548
040 $aDLC$beng$erda$cDLC$dYDX$dOCLCF$dYDXCP$dCDX$dZ5A$dOCLCQ
042 $apcc
050 00 $aPN4784.O62$bC66 2015
082 00 $a070.4$223
245 00 $aConvergent journalism :$ban introduction, writing and producing across media /$cedited by Vincent F. Filak.
250 $a2nd edition.
264 1 $aBurlington, MA :$bFocal Press,$c2015.
300 $axv, 246 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aMachine generated contents note: Introduction / Vincent F. Filak -- Convergence Defined / Vincent F. Filak -- Convergence in Education / Vincent F. Filak -- Why Convergence Matters / Vincent F. Filak -- Ever-increasing media usage / Vincent F. Filak -- Audience demands / Vincent F. Filak -- Time is of the essence / Vincent F. Filak -- Self-interest / Vincent F. Filak -- How to "Do" Convergence / Vincent F. Filak -- The consumer comes first / Vincent F. Filak -- Right tool, right job / Vincent F. Filak -- Tell stories / Vincent F. Filak -- Final Thoughts / Vincent F. Filak -- Introduction / Glenn Hubbard -- What Are You Trying To Say? Well, Write That / Glenn Hubbard -- Write for Someone Other Than Yourself / Glenn Hubbard -- But There Are Some Differences ... Sort Of / Glenn Hubbard -- Writing Guidelines / Glenn Hubbard -- Sentences, words and phrasing / Glenn Hubbard -- Verb tense / Glenn Hubbard -- Style / Glenn Hubbard -- Stylebooks / Glenn Hubbard.
520 $aConvergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today s converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it s the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, audience engagement. After establishing these journalism basics, the book goes into great detail on how to tailor a story to meet the needs of various media.
520 $aConvergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today's converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether its the Web, broadcast or print.
650 0 $aOnline journalism.
650 0 $aBroadcast journalism.
650 0 $aMass media$xOwnership.
650 0 $aConvergence (Telecommunication)
650 7 $aBroadcast journalism.$2fast$0(OCoLC)fst00839167
650 7 $aConvergence (Telecommunication)$2fast$0(OCoLC)fst00877206
650 7 $aMass media$xOwnership.$2fast$0(OCoLC)fst01011273
650 7 $aOnline journalism.$2fast$0(OCoLC)fst01200881
700 1 $aFilak, Vincent F.,$eeditor.
852 00 $bjou$hPN4784.O62$iC66 2015