| Record ID | marc_columbia/Columbia-extract-20221130-024.mrc:72536596:1981 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-024.mrc:72536596:1981?format=raw |
LEADER: 01981cam a2200481 i 4500
001 11624605
005 20151221143754.0
008 141209s2016 nyu b 001 0 eng
010 $a 2014045615
019 $a908070873$a908704507
020 $a9781138901025$qpaperback
020 $a1138901024$qpaperback
020 $a9781138901018$qhardcover
020 $a1138901016$qhardcover
020 $z9781315700335$qelectronic book
020 $z1315700336$qelectronic book
024 $a99964804920
035 $a(OCoLC)ocn898029294
035 $a(OCoLC)898029294$z(OCoLC)908070873$z(OCoLC)908704507
035 $a(NNC)11624605
040 $aDLC$erda$beng$cDLC$dYDX$dOCLCF$dYDXCP$dBTCTA$dBDX$dCDX
042 $apcc
050 04 $aP96.M34$bM43 2016
082 00 $a302.23068$223
245 00 $aMedia management :$ba casebook approach /$cC. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.
250 $aFifth edition.
264 1 $aNew York :$bRoutledge,$c2016.
300 $axxi, 416 pages ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aRoutledge communication series
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning & project management -- Innovation -- Market analysis -- Marketing & research -- Law, regulations, and ethics -- Extended case study 1 -- Extended case study 2.
650 0 $aMass media$xManagement$vCase studies.
650 7 $aMass media$xManagement.$2fast$0(OCoLC)fst01011264
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aHollifield, C. Ann,$eeditor.
700 1 $aWicks, Jan LeBlanc,$eeditor.
700 1 $aSylvie, George,$eeditor.
700 1 $aLowrey, Wilson,$eeditor.
830 0 $aRoutledge communication series.
852 00 $boff,jou$hP96.M34$iM43 2016