MARC Record from marc_columbia

LEADER: 05004cam a2200685Ia 4500
001 12174110
005 20220703224313.0
006 m o d
007 cr cnu||||||||
008 111215s2010 enka ob 001 0 eng d
035 $a(OCoLC)ocn768384960
035 $a(NNC)12174110
040 $aHNK$beng$epn$cHNK$dHNK$dKNOVL$dOHS$dOCLCQ$dYDXCP$dKNOVL$dIDEBK$dOPELS$dZCU$dCOO$dKNOVL$dE7B$dN$T$dOCLCQ$dOCLCO$dOCLCQ$dSTF$dOCLCQ$dOCLCA$dUAB$dOCLCO$dMERER$dOCLCO$dOCLCQ$dBUF$dOCLCF$dOCLCO$dD6H$dOCLCO$dCEF$dCHVBK$dRRP$dOTZ$dTKN$dUKAHL$dS2H$dOCLCO$dOCLCA$dOCLCO
019 $a828743819
020 $a1845699971$q(electronic bk.)
020 $a9781845699970$q(electronic bk.)
020 $a1845695674$q(electronic bk.)
020 $a9781845695675$q(electronic bk.)
020 $z1613443528
020 $z9781613443521
035 $a(OCoLC)768384960$z(OCoLC)828743819
050 4 $aTP370.5$b.C675 2010eb
060 4 $aTP370.5
072 7 $aTEC$x012000$2bisacsh
082 04 $a664$223
049 $aZCUA
245 00 $aConsumer-driven innovation in food and personal care products /$cedited by Sara R. Jaeger and Hal MacFie.
260 $aOxford :$bWoodhead Pub.,$c2010.
300 $a1 online resource (xxxii, 645 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aWoodhead Publishing series in food science, technology and nutrition,$x2042-8049 ;$vno. 195
500 $a"Plant & Food Research, Rangahau Ahumara Kai."
504 $aIncludes bibliographical references and index.
588 0 $aOnline resource; title from PDF title page (Knovel, viewed Dec. 15, 2011).
520 $aExperts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPDExamines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testingChapters review the different viewpoints on consumer research methods and statistics for NPD.
505 0 $apt. I. New product development head-on : trends, processes and perspectives -- pt. II. Hedonic scaling in new product development : past, present and future -- pt. III. Consumer research methods in new product development -- pt. IV. Statistics and new product development -- pt. V. New product development in the future : new consumer trends, new science.
506 $aAccess restricted to Ryerson students, faculty and staff.$5CaOTR
650 0 $aFood industry and trade$xTechnological innovations.
650 0 $aCosmetics$xTechnological innovations.
650 0 $aCosmetics.
650 0 $aFood industry and trade.
650 2 $aCosmetics
650 2 $aFood Industry
650 2 $aFood-Processing Industry
650 6 $aCosmétiques$xInnovations.
650 6 $aCosmétiques.
650 6 $aAliments$xIndustrie et commerce.
650 7 $acosmetics.$2aat
650 7 $aTECHNOLOGY & ENGINEERING$xFood Science.$2bisacsh
650 7 $aFood industry and trade$xTechnological innovations.$2fast$0(OCoLC)fst00930944
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aJaeger, Sara R.
700 1 $aMacFie, H. J. H.
710 1 $aNew Zealand.$bPlant & Food Research.
830 0 $aWoodhead Publishing in food science, technology, and nutrition ;$vno. 195.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio12174110$zACADEMIC - Pharmaceuticals, Cosmetics & Toiletries
852 8 $blweb$hEBOOKS