MARC Record from marc_columbia

LEADER: 04969cam a2200625 i 4500
001 12187511
005 20161123121858.0
008 160126r20162008nyuc b 001 0deng
010 $a 2015048495
020 $a9781101903650 (hardback)
020 $a1101903651 (hardback)
024 $a99968907568
035 $a(OCoLC)ocn929048536
035 $a(OCoLC)929048536
035 $a(NNC)12187511
040 $aDLC$beng$erda$cDLC$dYDX$dYDXCP$dBTCTA$dBDX$dOCLCF$dGO6$dFM0$dVP@$dOCL$dXII
042 $apcc
043 $an-us---
050 00 $aHD9662.C664$bT865 2016
082 00 $a338.7/668497092273$223
084 $aBIO022000$aHIS036120$2bisacsh
100 1 $aKealing, Bob,$eauthor.
240 10 $aTupperware, unsealed
245 10 $aLife of the party :$bthe remarkable story of how Brownie Wise built, and lost, a Tupperware party empire /$cBob Kealing.
264 1 $aNew York :$bCrown Archetype,$c2016.
300 $a299 pages :$bportraits ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aOriginally published in 2008 by University Press of Florida as: Tupperware, unsealed : Brownie Wise, Earl Tupper, and the home party pioneers.
520 $a"The incredible story of Brownie Wise, the Southern single mother--and postwar #Girlboss--who built, and lost, a Tupperware home-party empire Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In Life of the Party, Bob Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families--and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared--until now. Originally published as Tupperware Unsealed by the University Press of Florida in 2008--and optioned by Sony Pictures, with Sandra Bullock attached to star--this revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon"--$cProvided by publisher.
520 $a"Soon to be a major motion picture starring Sandra Bullock, the incredible story of Brownie Wise, the Southern single mother who built, and lost, a Tupperware home-party empire"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 261-289) and index.
505 0 $aGoing it alone -- The go-getter -- A perfect fit -- Life of the party -- Gold rush days -- A sunshine state -- "There's gold for me in '53" -- To the stars -- Victory behind us, success before us -- A revolt from within -- The Tupperware ladies -- Best wishes -- Sunshine Cinderella -- Storm front -- The breaking point -- Pictures of despair -- Moving on.
600 10 $aWise, Brownie.
610 20 $aTupperware Corporation$xHistory.
610 20 $aTupperware Home Parties$xHistory.
600 10 $aTupper, Earl Silas.
600 17 $aTupper, Earl Silas.$2fast$0(OCoLC)fst01690494
600 17 $aWise, Brownie.$2fast$0(OCoLC)fst01609905
610 27 $aTupperware Corporation.$2fast$0(OCoLC)fst01691019
610 27 $aTupperware Home Parties.$2fast$0(OCoLC)fst01522809
650 0 $aHome parties (Marketing)$zUnited States$xHistory.
650 0 $aPlastic container industry$zUnited States$xHistory.
650 0 $aPlastic tableware$zUnited States$xHistory.
650 7 $aBIOGRAPHY & AUTOBIOGRAPHY / Women.$2bisacsh
650 7 $aHISTORY / United States / State & Local / South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV).$2bisacsh
650 7 $aHome parties (Marketing)$2fast$0(OCoLC)fst01744706
650 7 $aPlastic container industry.$2fast$0(OCoLC)fst01066455
650 7 $aPlastic tableware.$2fast$0(OCoLC)fst01066521
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 7 $aBiographies$2fast$0(OCoLC)fst01919896
655 7 $aBiographies.$2lcgft
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
852 00 $bglx$hHD9662.C664$iT865 2016