MARC Record from marc_columbia

LEADER: 04394cam a2200481 i 4500
001 12959700
005 20171220113642.0
008 170519s2018 enkaf b 001 0 eng
010 $a 2017008430
019 $a957684046
020 $a9781138293915$qhardback$qalkaline paper
020 $a1138293911$qhardback$qalkaline paper
020 $z9781315231815$qelectronic book
024 $a40027641390
035 $a(OCoLC)ocn975369314
035 $a(OCoLC)975369314$z(OCoLC)957684046
035 $a(NNC)12959700
040 $aDLC$beng$erda$cDLC$dBTCTA$dOCLCO$dERASA$dYDX$dBDX$dQGJ$dTXI$dYDX
042 $apcc
050 00 $aD639.P6$bP47 2018
082 00 $a940.4/88$223
100 1 $aPerdrini, Pier Paolo,$eauthor.
245 10 $aPropaganda, persuasion and the Great War :$bheredity in the modern sale of products and political ideas /$cPier Paolo Perdrini.
246 30 $aHeredity in the modern sale of products and political ideas
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge, an imprint of the Taylor & Francis Group,$c2018.
300 $aviii, 202 pages, 24 pages of plates :$bcolor illustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aRoutledge studies in modern European history$v45
520 8 $aHow to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists hidden persuaders who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.
504 $aIncludes bibliographical references and indexes.
505 0 $aPropaganda and persuasion -- Persuading for the Great War -- The organization of the persuasive apparatus -- Attracting attention -- Children as decoy -- Beauty as decoy -- Repeating the message -- The power of questions -- The persuasion of the source -- The authority of source -- The authority of quotations -- Unity is strength -- Silencing the critics -- Origins unite -- The call of the banner -- Other patriotic symbols of unity -- Target 1: The home front -- Out of duty and solidarity -- To educate, inform -- Persuading to invest -- Children and the principle of familiarity -- Women as weapons of persuasion -- Reciprocity. I am fighting for you! -- Reciprocity and the strategy of shame -- The veterans -- The intellectuals -- The Afro-Americans -- The immigrants -- Target 2: Men to enlist -- Follow the example -- Follow the example of your ancestors -- Follow the example of your countrymen -- Follow the example of sportsmen -- Follow the example of your friends -- The propaganda of fear -- Denouncing the crimes of the enemy -- Demonizing the enemy -- The principle of scarcity. Illustrating threats -- Democracy -- Liberty -- Honour and justice -- The Family -- Conclusion.
650 0 $aWorld War, 1914-1918$xPropaganda.
650 0 $aWorld War, 1914-1918$vPosters.
650 0 $aWar posters$xHistory$y20th century.
650 0 $aWorld War, 1914-1918$xRecruiting, enlistment, etc.
650 0 $aWorld War, 1914-1918$xPublic opinion.
650 0 $aCommunication in politics.
650 0 $aPersuasion (Psychology)
830 0 $aRoutledge studies in modern European history ;$v45.
852 00 $bglx$hD639.P6$iP47 2018