MARC Record from marc_columbia

LEADER: 04654cam a2200541 a 4500
001 12519907
005 20170717134922.0
007 t|
008 071206s2008 njua 001 0 eng
010 $a 2007049356
015 $aGBA815347$2bnb
016 7 $a014513674$2Uk
019 $a179843396$a779906447
020 $a9780470165577
020 $a047016557X
029 1 $aAU@$b000042460877
029 1 $aGBVCP$b551966300
029 1 $aNZ1$b11663378
035 $a(OCoLC)ocn183162415
035 $a(OCoLC)183162415$z(OCoLC)179843396$z(OCoLC)779906447
035 $a(NNC)12519907
040 $aDLC$beng$cDLC$dBAKER$dUKM$dYDXCP$dBTCTA$dC#P$dBWX$dCDN$dIG#$dBDX$dUKMGB$dGBVCP$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dOCLCO$dCDS
050 00 $aHG177$b.B49 2008
082 00 $a658.15/224$222
084 $aQP 637$2rvk
100 1 $aBirkholz, Joshua.
245 10 $aFundraising analytics :$busing data to guide strategy /$cJoshua Birkholz.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$c©2008.
300 $axvi, 224 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe AFP fund development series
500 $aIncludes index.
505 0 $aAcknowledgments. Foreword. Chapter 1. Overview of Fundraising Analytics. Defining Analytics. The Mind of an Analyst. What to Expect. Enjoy the Journey. Chapter 2. Understanding Your Constituents. Portfolio Assignment. Derived Segments. Philanthropic Motivations. Cluster Analysis Case Study. Final Thoughts on Understanding Your Constituents. Chapter 3. Analytics and Prospecting. Development Business Process. Integrated Prospecting System. Analytics as Part of the Prospecting Systems. Final Thoughts on Analytics and Prospecting. Chapter 4. Analytics and Campaign Planning. Assessing Campaign Factors. Incorporating Campaign Factors. Campaign Pyramid. Final Thoughts on Campaign Analytics. Chapter 5. Data-Driven Prospect Management. Prospect Management. Final Thoughts. Chapter 6. Annual Giving Analytics. Constituent Life Cycles. Traditional Donor Segments. Predictive Modeling for Annual Giving and Membership. Metrics for Annual Giving. Final Thoughts on Annual Giving Analytics. Chapter 7. Selecting Data for Mining. Selection Criteria. Variables to Include in Your File. Format for Your Data File. Chapter 8. Descriptive Analysis: Basic Statistics and Scoring Models. Descriptives. Frequency Distribution. Cross Tabulation. Recoding Variables. Correlation. Correlation Ranking. Calculating Database Capacity. RFM Analysis. Attachment Score. Chapter 9. Regression Analysis. Define Business Need or Goal. Determine Required Data Elements. Model Selection. Prepare the Data for Modeling. Modeling. Model Evaluation. Final Thoughts on Predictive Modeling. Final Thoughts on Fundraising Analytics. Glossary of Common Analytics Terminology.
520 1 $a"Today's successful nonprofits use information as a resource implemented in their organizational culture and realize that having an authentic vision for analytics is the key to successful fundraising. Fund-raising Analytics shows nonprofit executive directors, fundraising managers, directors of development, planned giving officers, and consultants how to turn their organizational data - with an appropriate focus on donors - into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors." "Written by Joshua Birkholz a leading practitioner and creative thinker in the world of analytics and philanthropy, to help nonprofits recognize the opportunities provided by fundraising analytics, this innovative book explores how analytics can be optimally used to drive success in fund-raising. It provides step-by-step instructions for conducting analysis in-house."--book jacket.
650 0 $aFund raising.
650 7 $aFund raising.$2fast$0(OCoLC)fst00936143
650 7 $aSpendensammlung$0(DE-601)091417546$2stw
650 7 $aNonprofit-Organisation$0(DE-601)091380367$0(DE-STW)12047-0$2stw
650 7 $aStrategie$0(DE-601)091393051$0(DE-STW)19163-5$2stw
653 0 $aFund raising
830 0 $aAFP fund development series.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0806/2007049356-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0810/2007049356-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0806/2007049356-d.html
852 00 $boff,bus$hHG177$i.B49 2008
852 00 $bbus$hHG177$i.B49 2008