MARC Record from marc_columbia

LEADER: 04276cam a2200577 i 4500
001 13014197
005 20180219161653.0
008 130520t20132010maua b 001 0 eng
010 $a 2013017336
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019 $a841910535$a871237348$a871353568$a874037552$a881073161
020 $a9780240824239$q(pbk.)
020 $a0240824237$q(pbk.)
020 $z9780240824543$q(ebk)
020 $a1136070699
020 $a9781136070693
020 $a1136070702
020 $a9781136070709
035 $a(OCoLC)ocn844073834
035 $a(OCoLC)844073834$z(OCoLC)841910535$z(OCoLC)871237348$z(OCoLC)871353568$z(OCoLC)874037552$z(OCoLC)881073161
035 $a(NNC)13014197
040 $aDLC$beng$erda$cDLC$dYDX$dYDXCP$dUKMGB$dCDX$dCLU$dUCILW$dFCC$dS3O$dOCLCQ
042 $apcc
050 00 $aPN1995.9.M29$bU45 2014
082 00 $a384.06/8$223
084 $aPER004000$2bisacsh
100 1 $aUlin, Jeff,$eauthor.
245 14 $aThe business of media distribution :$bmonetizing film, tv and video content in an online world /$cJeffrey C. Ulin.
250 $aSecond edition.
264 1 $aNew York ;$aLondon :$bFocal Press,$c2014.
264 4 $c©2010
300 $axxi, 625 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 587-609) and index.
520 $a"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, video, and online--providing you with an insider's perspective that can't be found anywhere else. This new edition: Analyzes the growth of social media and social gaming - Discusses distribution of 3D movies and the impact of higher ticket prices - Explores the growing clout of Redbox and Netflix in the home video business - Illustrates how new services like Hulu and Roku are changing the way TV content is distributed - Examines the rise of transmedia storytelling and its impact on distribution - Features a companion website (www.businessofmediadistribution.com), which includes bonus material such as sample forms readers can use in their own media business plans Hollywood stars may make the headlines, but methodical marketing and distribution campaigns work behind the scenes to convert content into cash. Don't miss out! Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices you need to understand and manage the complicated media specialty markets"--$cProvided by publisher.
505 00 $g1.$tMarket opportunity and segmentation : the diverse role of studios and networks --$g2.$tIntellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea --$g3.$tFinancing production : studios and networks as venture capitalists --$g4.$tTheatrical distribution --$g5.$tThe home video business --$g6.$tTelevision distribution --$g7.$tInternet distribution and a new paradigm: on-demand and multi-screen access, cord-cutting, online originals, cloud applications, social media, and more --$g8.$tAncillary revenues : merchandising, video games, hotels, pay-per-view and transactional VOD roots, airlines, and other markets --$g9.$tMarketing --$g10.$tMaking money: net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
650 0 $aMotion pictures$xMarketing.
650 0 $aVideo recordings$xMarketing.
650 0 $aTelevision broadcasting$xMarketing.
650 0 $aDigital media$xMarketing.
650 7 $aPERFORMING ARTS$xFilm & Video$xGeneral.$2bisacsh
650 7 $aMediedistribution.$2sao
650 7 $aFilmdistribution.$2sao
650 7 $aMarknadsföring.$2sao
650 7 $aFilmproduktion.$2sao
650 7 $aTv-produktion.$2sao
650 7 $aMarknadsföring.$2sfit
650 7 $aEkonomi.$2sfit
852 00 $boff,bus$hPN1995.9.M29$iU45 2014