MARC Record from marc_columbia

LEADER: 05347cam a2200829 a 4500
001 13876728
005 20220611225538.0
006 m o d
007 cr cn|---uuuuu
008 120924s2013 cau ob 001 0 eng
010 $z 2012038467
035 $a(OCoLC)ocn811137328
035 $a(NNC)13876728
040 $aDLC$beng$epn$cDLC$dYDX$dN$T$dYDXCP$dE7B$dTEFOD$dOCLCF$dGGVRL$dNLGGC$dCOO$dDKDLA$dLLB$dIDEBK$dCDX$dCCO$dUMI$dDEBBG$dDEBSZ$dTEFOD$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dAZK$dOCLCO$dOCLCA$dZ5A$dMOR$dPIFAG$dOCLCQ$dU3W$dCOCUF$dSTF$dWRM$dOCLCQ$dNRAMU$dMUO$dINT$dVT2$dAU@$dOCLCO$dOCLCQ$dWYU$dUWO$dOCLCO$dOCLCA$dYOU$dOCLCO$dOCLCA$dUKAHL$dOCLCO
019 $a830938769$a841481185$a851758953$a865506725$a961486839$a962622366$a988459854$a992040475$a1037742030$a1038688394$a1038696891$a1045490236$a1055399831$a1059048426$a1065927236$a1081230775$a1097112148$a1228550524
020 $a9781118235249$q(epub)
020 $a111823524X$q(epub)
020 $a9781118221501$q(pdf)
020 $a1118221508$q(pdf)
020 $a9781118259962$q(mobipocket)
020 $a1118259963$q(mobipocket)
020 $a0470936843$q(pbk.)
020 $a9780470936849$q(pbk.)
020 $a9781283977883
020 $a1283977885
020 $z9780470936849$q(pbk.)
035 $a(OCoLC)811137328$z(OCoLC)830938769$z(OCoLC)841481185$z(OCoLC)851758953$z(OCoLC)865506725$z(OCoLC)961486839$z(OCoLC)962622366$z(OCoLC)988459854$z(OCoLC)992040475$z(OCoLC)1037742030$z(OCoLC)1038688394$z(OCoLC)1038696891$z(OCoLC)1045490236$z(OCoLC)1055399831$z(OCoLC)1059048426$z(OCoLC)1065927236$z(OCoLC)1081230775$z(OCoLC)1097112148$z(OCoLC)1228550524
037 $a429038$bMIL
037 $a6DD8B829-FFCE-4AE9-AD2F-B5CE73F38709$bOverDrive, Inc.$nhttp://www.overdrive.com
042 $apcc
050 00 $aRA410.56
060 10 $aW 74.1
072 7 $aMED$x002000$2bisacsh
072 7 $aMED$x095000$2bisacsh
082 04 $a362.1068/8$223
049 $aZCUA
100 1 $aLefebvre, R. Craig,$d1959-
245 10 $aSocial marketing and social change :$bstrategies and tools for health, well-being, and the environment /$cR. Craig Lefebvre.
250 $a1st ed.
260 $aSan Francisco, CA :$bJossey-Bass, Wiley,$c©2013.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references and index.
520 $a"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.
588 0 $aPrint version record and CIP data provided by publisher.
505 0 $aChapter 1. The history and domains of social marketing -- chapter 2. Principles of social marketing -- chapter 3. Determinants, context, and consequences for individual and social change -- chapter 4. Segmentation and competition -- chapter 5. Moving from descriptions of people to understanding, empathy, and insight -- chapter 6. The consumer experience as the marketer's touchpoint -- chapter 7. Strategic positioning and brands -- chapter 8. Embedding marketing in programs and organizations : developing strategy -- chapter 9. Using marketing mix components for program development -- chapter 10. Monitoring and evaluation -- chapter 11. Personal and community engagement in change -- chapter 12. Social technologies for social marketing and social change -- chapter 13. Social marketing for dissemination and program sustainability -- chapter 14. Management and innovation.
650 0 $aMedical care$xMarketing.
650 0 $aHealth promotion.
650 0 $aSocial change.
650 0 $aSocial marketing.
650 12 $aMarketing of Health Services$xmethods
650 22 $aHealth Promotion$xmethods
650 22 $aSocial Change
650 22 $aSocial Marketing
650 2 $aHealth Promotion
650 6 $aPromotion de la santé.
650 6 $aMarketing social.
650 6 $aChangement social.
650 7 $aMEDICAL$xAdministration.$2bisacsh
650 7 $aMEDICAL$xPractice Management & Reimbursement.$2bisacsh
650 7 $aHealth promotion.$2fast$0(OCoLC)fst00953194
650 7 $aMedical care$xMarketing.$2fast$0(OCoLC)fst01013822
650 7 $aSocial change.$2fast$0(OCoLC)fst01122310
650 7 $aSocial marketing.$2fast$0(OCoLC)fst01122635
655 0 $aElectronic book.
655 4 $aElectronic books.
776 08 $iPrint version:$aLefebvre, R. Craig, 1959-$tSocial marketing and social change.$b1st ed.$dSan Francisco, CA : Jossey-Bass, ©2013$z9780470936849$w(DLC) 2012038467
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio13876728$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS