Record ID | marc_columbia/Columbia-extract-20221130-028.mrc:5906772:3324 |
Source | marc_columbia |
Download Link | /show-records/marc_columbia/Columbia-extract-20221130-028.mrc:5906772:3324?format=raw |
LEADER: 03324cam a2200661 i 4500
001 13507540
005 20221111172226.0
006 m o d
007 cr |||||||||||
008 180312s2018 mdua ob 001 0 eng
010 $a 2018011813
035 $a(OCoLC)on1028584331
035 $a(NNC)13507540
040 $aDLC$beng$erda$cDLC$dN$T$dEBLCP$dYDX$dNLE$dOCLCF$dIU0$dIE0$dNRC$dZCU$dOTZ$dTKN$dUKAHL$dUKMGB$dDLC$dOCLCO$dOCLCA$dYDX$dOCLCO
015 $aGBB838018$2bnb
016 7 $a018757868$2Uk
019 $a1100962054
020 $a9781498553001$qelectronic book
020 $a1498553001$qelectronic book
020 $z9781498552998$qhardcover$qalkaline paper
035 $a(OCoLC)1028584331$z(OCoLC)1100962054
037 $a9781498553001$bIngram Content Group
042 $apcc
043 $an-us---
050 04 $aHF6161.D7$bC76 2018
060 10 $aQV 736 AA1
072 7 $aBUS$x002000$2bisacsh
082 00 $a659.19/61510973$223
049 $aZCUA
100 1 $aCrosswell, Laura,$eauthor.
245 10 $aPolitics, propaganda, and public health :$ba case study in health communication and public trust /$cLaura Crosswell and Lance Porter.
264 1 $aLanham, Maryland :$bLexington Books,$c[2018]
300 $a1 online resource (xi, 173 pages) :$billustrations (chiefly color).
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aLexington studies in health communication
504 $aIncludes bibliographical references index.
505 0 $aThe doctor, the baker, and the medicine maker -- An American system of pharmaceutical influence -- Deconstructing Merck's awareness campaign -- Social trust and public health -- Consumer perspectives -- Pharmaceutical conglomerates and American politics -- Global implications of American medicalization -- The genderization of a vaccination.
520 $aThis book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
588 $aDescription based on online resource; title from digital title page (viewed on September 17, 2021).
650 0 $aCommunication in public health.
650 0 $aPharmaceutical industry.
650 12 $aPharmaceutical Preparations$xeconomics
650 12 $aDirect-to-Consumer Advertising
650 22 $aHealth Knowledge, Attitudes, Practice
650 22 $aHealth Communication$xmethods
650 22 $aPatient Acceptance of Health Care
651 2 $aUnited States
650 7 $aBUSINESS & ECONOMICS / Advertising & Promotion.$2bisacsh
650 7 $aCommunication in public health.$2fast$0(OCoLC)fst01202395
650 7 $aPharmaceutical industry.$2fast$0(OCoLC)fst01060129
655 4 $aElectronic books.
700 1 $aPorter, Lance,$d1969-$eauthor.
776 08 $iPrint version:$aCrosswell, Laura, author.$tPolitics, propaganda, and public health$dLanham : Lexington Books, [2018]$z9781498552998$w(DLC) 2018011190
830 0 $aLexington studies in health communication.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio13507540$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS