| Record ID | marc_columbia/Columbia-extract-20221130-029.mrc:109768494:2968 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-029.mrc:109768494:2968?format=raw |
LEADER: 02968cam a2200541 i 4500
001 14379173
005 20210322152913.0
008 191102s2019 gw 000 0 eng
010 $a 2019459363
035 $a(OCoLC)on1143822739
040 $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dERASA$dOHX
019 $a1119954615
020 $a9783869622873$q(paperback)
020 $a3869622873
020 $a9783869622880$q(PDF)
020 $a3869622881
035 $a(OCoLC)1143822739$z(OCoLC)1119954615
042 $apcc
050 00 $aP95.54$b.M385 2019
082 04 $a070.4
049 $aZCUA
245 00 $aMeasuring media use and exposure :$brecent developments and challenges /$cChristina Peter / Teresa K. Naab / Rinaldo Kühne (eds.).
264 1 $aKöln :$bHerbert von Halem Verlag,$c[2019]
300 $a357 pages :$bsome illustrations ;$c22 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aMethoden und Forschungslogik der Kommunikationswissenschaft$v14
504 $aIncludes bibliographical references.
520 8 $aThe precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use.0The volume regards current developments and trends in the measurement of media use and exposure. It includes contributions on the refinement and advancement of classical measurement approaches, new methods for the assessment of media use and exposure, such as the use of online behavioral data as indicators of media exposure, and the combination of measurement approaches to increase accuracy and validity.
650 0 $aMass media$xSocial aspects.
650 0 $aScience in mass media.
650 0 $aAttitude theory and measurement.
650 0 $aInformation technology$xPolitical aspects.
650 0 $aSocial media$xSocial aspects.
650 0 $aSocial psychology.
650 0 $aAttitude (Psychology)
650 7 $aAttitude (Psychology)$2fast$0(OCoLC)fst00820865
650 7 $aInformation technology$xPolitical aspects.$2fast$0(OCoLC)fst00973119
650 7 $aMass media$xSocial aspects.$2fast$0(OCoLC)fst01011303
650 7 $aScience in mass media.$2fast$0(OCoLC)fst01108732
650 7 $aSocial psychology.$2fast$0(OCoLC)fst01122816
700 1 $aPeter, Christina,$d1985-$eeditor.
700 1 $aNaab, Teresa K.$eeditor.
700 1 $aKühne, Rinaldo,$eeditor.
776 08 $z9783869622880$iPDF version
830 0 $aMethoden und Forschungslogik der Kommunikationswissenschaft ;$v14.
852 00 $bglx$hP95.54$i.M385 2019