MARC Record from marc_columbia

LEADER: 07725cam a2200613 i 4500
001 14383145
005 20191113093851.0
008 180402s2018 nyu 001 0 eng
010 $a 2018001839
035 $a(OCoLC)on1030444355
040 $aDLC$beng$erda$cDLC$dOCLCF$dBDX$dYDX$dOEL$dOQX$dUAG$dGO9$dUAP$dCZA$dDLC$dICW$dOCLCQ$dK6U$dYUS$dEYP$dILC$dFSIMP
019 $a1017596877$a1051190302
020 $a9780451498298$q(hardback)
020 $a0451498291$q(hardback)
020 $z9780451498304$q(eISBN)
024 8 $a15065930
029 1 $aAU@$b000062132552
035 $a(OCoLC)1030444355$z(OCoLC)1017596877$z(OCoLC)1051190302
042 $apcc
050 00 $aHD58.8$b.C6486 2018
055 0 $aHD58.8$bC665 2018
082 00 $a658.4/06$223
084 $aBUS041000$aBUS025000$aBIO003000$2bisacsh
049 $aZCUA
100 1 $aComstock, Beth,$eauthor.
245 10 $aImagine it forward :$bcourage, creativity, and the power of change /$cBeth Comstock with Tahl Raz.
250 $aFirst edition.
264 1 $aNew York :$bCurrency,$c[2018]
300 $axxv, 388 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $a"From one of today's foremost innovation leaders, an inspiring and practical guide to mastering change in the face of relentless uncertainty. The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting the relentless pace of change is hard. Employees get downsized; companies find themselves disrupted as challengers steal away customers. To thrive in today's world, every one of us has to become a change-maker. In Imagine It Forward, Comstock shares lessons from a thirty year career as the change-maker in chief, on spotting trends and driving innovation. In a candid and deeply personal narrative, Beth describes her successes and failures from the front lines of business, across industries ranging from media to health, energy to manufacturing, finance to the Industrial Internet. As the woman who spearheaded Ecomagination, and GE's famed FastWorks methodology, she helped to turn a process-heavy, risk-averse culture, to one that increasingly embraced transparency, adaptability, iteration, and discovery. She shows how each one of us can -- in fact, must -- become a "change maker"--An instigator of change -by giving ourselves permission to imagine a better way. For Comstock, the concept of being "change ready" calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible. It means being willing to move forward without having all the answers, while recognizing that inevitably there will be tension and conflict. It requires an uncompromising faith in experimentation, and a belief that disruption is something you engage, not simply respond to. Among the practical takeaways Comstock offers in Imagine It Forward: Give yourself permission. Every change maker must learn to give herself permission to push outside expectations and boundaries. The power of discovery. Discovery is the process of bringing the outside into your organization. It is about infusing yourself and your team with a spirit of inquiry and curiosity, turning the world into a classroom. Find a "Spark.' Bring in provocateurs to challenge established ways of thinking; they can be a powerful catalyst for change. Story Craft. Strategy is a story well told. To innovate successfully, you have to craft a new narrative about what the organization stands for in order to change how people think and act. "Ideas are rarely the problem," writes Comstock. "What holds all of us back, really--is fear. It's the attachment to the old, to 'What We Know.'" Confronting today's accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock everyone's potential. Imagine It Forward masterfully points the way"--$cProvided by publisher.
520 $a"Beth Comstock, the former Vice Chair and Chief Marketing Officer at GE, and their long-time head of business innovation and change initiatives, tackles the one issue that keeps managers, executives and leaders up at night at every corporation in America and throughout the world -- how to stay nimble, adapt faster and constantly evolve in the face of almost daily change and disruption. In Imagine It Forward, Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America -- from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market-- Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"--$cProvided by publisher.
505 0 $aIntroduction : Closing the imagination gap -- Section I : Self-permission -- Reinvention -- The outsider inside -- Challenge : grab agency -- Section II : Discovery -- Edison's marines -- A breakthrough of imagination : a new way of marketing -- Ecomagination -- Challenge : make room for discovery -- Section III : Agitated inquiry -- Naysayers and the digital onslaught -- Failing forward : it takes a village -- Getting it right -- Challenge : getting good at conflict -- Section IV : Storycraft -- Rewriting your story -- Minds, machines, and market share -- Challenge : storytelling's unexpected power -- Section V : Creating a new OS -- Opening up -- Illuminating the darkness : a faint and flickering light -- Challenge : be a emergent leader.
520 $aThe world will never be slower than it is right now, says Comstock. Confronting the relentless pace of change is hard: employees get downsized; companies find themselves disrupted as challengers steal away customers. To thrive in today's world, every one of us has to become a "change-maker." Comstock shows how each one of us can give ourselves permission to imagine a better way. -- adapted from jacket
650 0 $aOrganizational change.
650 0 $aDecision making.
650 0 $aManagement.
650 0 $aSuccess in business.
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xEntrepreneurship.$2bisacsh
650 7 $aBIOGRAPHY & AUTOBIOGRAPHY$xBusiness.$2bisacsh
650 7 $aDecision making.$2fast$0(OCoLC)fst00889035
650 7 $aManagement.$2fast$0(OCoLC)fst01007141
650 7 $aOrganizational change.$2fast$0(OCoLC)fst01047828
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
650 7 $aOrganizational change.$2sears
650 7 $aDecision making.$2sears
650 7 $aManagement.$2sears
650 7 $aSuccess in business.$2sears
700 1 $aRaz, Tahl,$eauthor.
852 00 $boff,bus$hHD58.8$i.C6486 2018